5 reasons to become a sustainable fashionista

It’s so easy to buy a dress or a pair of shoes without really reflecting over where they come from or under what conditions they were made. They’re just sitting there in the store, being all nice and pretty. No wonder so many of us fall for their charm and forget to think twice about how the dress or shoes ended up on that shelf.

But what if we actually thought twice about it? What if we asked where and how the clothes were made? Would we like the answers? Probably not.

So what can we do about this? (Because I know you’ll still want to buy pretty dresses and shoes.) Well, maybe you want to look into the fantastic world of sustainable fashion. Sustainable fashion is a wide and complex term, on GreenStrategy’s website they explain it as:

“clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components”

This sounds really good, right? To give you all an extra push in the right direction, here are my five reasons to buy sustainable fashion:

1. Just as fashionable
I don’t know what your idea of sustainable fashion is, but I can ensure you that one thing that is not compromised is style. Sustainable fashion is not about walking around dressed in leaves or having a dress made from grass, it’s about being part of making the world a better place while still looking fabulous. Doesn’t that sound amazing? This, if anything, should be considered #goals.

2. Doing the environment a favor 
When you choose a pair of shoes that are made sustainably over a pair made the traditional way, you’re really doing the environment a favor. When making sustainable fashion, the aim is to do as little harm to the environment as possible, using its resources responsibly and using renewable energy sources as much as possible. Also, sustainable fashion also promotes recycling, making sure someone else can enjoy your clothes when you don’t want them anymore. I think we should all take care of the earth, and what better way to do it than through shopping?

3. Better conditions for workers
In the world of sustainable fashion, people matter. Most of us are aware of the terrible conditions people have to work under to make the clothes we want to wear, and I bet (and sincerely hope) that most of us feel bad about this. Luckily for all of you out there with an itching conscience, the conditions for workers who make sustainable fashion are improving all the time. This is ensured by enforcing ethical standards and international codes, something that in a perfect world would exist in every working situation.

4. Higher quality
Buying mass produced clothes has its perks, for one it’s usually very cheap. However, by paying less you also get less. If you think about it, how many times have you came home in an dress that you’ve only worn on a few occasions, only to find a tear in it? To me, this happens more often than I would like. As a result, we go and buy new clothes. This is neither good for the environment nor for your wallet, something that the industry of sustainable fashion has picked up on. Their solution for this is to make higher quality pieces, that will last you season after season. This basically means you will be able to wear that favorite sweater more than ten times, yay!

5. Becoming a better person 
I’m not saying we are all bad people now, but there is always some room for improvement. Even if none of the reasons above are convincing enough for you (which I think they should be), by converting to the world of sustainable fashion you will at the very least have a lighter conscience. Helping others, and helping the environment, feels good and you will be able to give yourself a pat on the back for being a nice human being. Score!

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