3 ways a Product Marketer is like a COO
Nov 6 · 1 min read
The primary benefit of a function or role gets the lion share of attention. For Product Marketing, that’s often a customer metric like acquisition or utilisation.
A good Product Marketer also adds impact in the ‘how’ they work in the business. While a COO works at an organisational level and product marketers work at a product or portfolio level, there are 3 ways a Product Marketer is like a COO in the way they can improve the business.
- They improve collaboration. Getting a product to market and driving success is a team effort. A Product Marketer is responsible for fostering collaboration across functions like sales, marketing, product and operations. This can mean fewer communication and people issues, and a healthier culture.
- They drive growth. Growth can be achieved through a combination of more revenue and lower costs. A Product Marketer is responsible for working end-to-end on the product or portfolio, not just on revenue. This can mean better and more predictable business performance.
- They improve execution. Getting functions aligned and sequenced to deliver great customer experiences takes planning and controls. A Product Marketer is responsible for creating and executing the GTM plan. This can mean better prioritisation, better performance, fewer bottlenecks and fewer issues.
Like a COO, the exact responsibilities of a Product Marketer vary from business to business based on organisational needs. For a Product Marketer that also delivers on the ‘how’, consider the attributes — not just responsibilities — right for your context.
