Staying positive about the power of change and the importance of journalism
Rod Chester
91

Congratulations on a long and distinguished media career, Rod! As I’ve mentioned to you before, your writing is exceptional. You inspired me to take up running. Your column convinced me I could do it — and I could!

Good writers are as in-demand as ever and in many regards it’s now simpler to commercialise those skills. The only sticking point is the ongoing battle against the commoditisation of wordsmithing. Not all words are good words, not all content marketing is effective, and not all business blog posts achieve their goals. Explaining your value and why your words are worth more is a skill in itself.

I’m sure your next career will be equally as distinguished as your first career and hopefully it will be equally as satsifying (if not more so!). All the best with your new adventure! Xxxx