Global Automotive Power Steering Systems Market Opportunities and Forecast for period from 2024 to 2031

Felip estehr
7 min readJun 23, 2024

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What is Automotive Power Steering Systems Market?

Automotive Power Steering Systems are systems in vehicles that assist the driver in steering the vehicle by adding mechanical or hydraulic power to the steering mechanism. These systems make it easier for drivers to control the direction of their vehicles, especially at low speeds or when parking.

The current outlook for the Automotive Power Steering Systems Market is positive, with a projected CAGR of 11.9% during the forecasted period 2024-2031. This growth is driven by factors such as increasing demand for advanced technology in vehicles, a rise in automotive production, and the need for improved driving comfort and safety features.

Key drivers for the market include technological advancements in power steering systems, such as electric power steering and steer-by-wire systems, which offer better efficiency and control. Regulatory changes aimed at improving vehicle safety and environmental standards also drive market growth.

However, challenges such as intense competition among market players, economic fluctuations affecting consumer purchasing power, and the complexity of integrating advanced steering technologies into vehicles may hinder market growth. Companies in the Automotive Power Steering Systems Market need to adapt to these changing trends and invest in innovation to stay competitive and capitalize on growth opportunities in the future.

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Future Outlook and Opportunities of the Automotive Power Steering Systems Market

The automotive power steering systems market is expected to show steady growth in the coming years, driven by factors such as rising demand for passenger vehicles, increasing safety regulations, and technological advancements in the automotive industry.

One of the emerging trends in the market is the growing adoption of electric power steering systems (EPS) over traditional hydraulic power steering systems. EPS systems offer several benefits, including improved fuel efficiency, enhanced vehicle control, and reduced maintenance costs. As a result, many automakers are increasingly incorporating EPS systems into their vehicles, contributing to the overall growth of the market.

Another trend shaping the automotive power steering systems market is the increasing focus on autonomous and connected vehicles. These vehicles require advanced steering systems that can accurately interpret data from sensors and other connected devices to ensure safe and efficient driving. This trend is expected to drive the demand for more sophisticated power steering systems in the coming years.

In terms of potential growth areas, the Asia-Pacific region is expected to witness significant growth in the automotive power steering systems market, driven by the increasing demand for vehicles in countries such as China and India. Additionally, the shift towards electric vehicles is expected to create opportunities for power steering system manufacturers, as EVs require specialized steering systems to meet their unique performance requirements.

Strategic recommendations for industry stakeholders include investing in research and development to develop innovative and advanced power steering systems that cater to the evolving needs of the automotive industry. Additionally, forming strategic partnerships with automakers and other key stakeholders in the value chain can help companies expand their market presence and improve their competitive position. Lastly, staying abreast of regulatory developments and incorporating safety features into power steering systems can help companies differentiate themselves in the market and meet the growing demand for safe and reliable vehicles.

Overall, the future outlook for the automotive power steering systems market looks promising, with opportunities for growth driven by technological advancements, shifting consumer preferences, and regulatory changes. Industry stakeholders who stay ahead of these trends and capitalize on emerging opportunities are poised for success in the evolving automotive market.

Global Automotive Power Steering Systems Market: Segment Analysis

The Automotive Power Steering Systems Market Industry Research by Application is segmented into:

Original Equipment Manufacturers (OEMS)Aftermarket

Automotive power steering systems are essential components in vehicles that assist drivers in steering their vehicles with minimal effort. These systems are used by Original Equipment Manufacturers (OEMs) to equip new vehicles with efficient steering mechanisms. Aftermarket market refers to the replacement and installation of power steering systems in existing vehicles by third-party manufacturers or service providers. Both OEMs and aftermarket market play a key role in ensuring the safety and performance of vehicles on the road.

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The Automotive Power Steering Systems Market Analysis by types is segmented into:

Electronic Power Steering (EPS)Hydraulic Power Steering (HPS)Electronic & Hydraulic Power Steering (EHPS)

Electronic Power Steering (EPS) systems use an electric motor to assist with steering, providing better fuel efficiency and response. Hydraulic Power Steering (HPS) systems use fluid pressure to assist steering, providing a more traditional feel. Electronic & Hydraulic Power Steering (EHPS) systems combine the benefits of both systems, offering the responsiveness of EPS and the smooth feel of HPS. Each type of power steering system caters to different driving preferences and requirements in the automotive market.

Major Key Companies & Market Share Insights

Robert Bosch Automotive Steering GmbHMitsubishi Electric CorporationJTEKT CorporationThyssenKrupp Presta AGAutolivDaimler AG

The global Automotive Power Steering Systems Market is highly competitive with key players such as Robert Bosch Automotive Steering GmbH, Mitsubishi Electric Corporation, JTEKT Corporation, ThyssenKrupp Presta AG, Autoliv, and Daimler AG leading the market.

Robert Bosch Automotive Steering GmbH is a major player in the market, offering innovative power steering systems for various automotive applications. The company has been focusing on technological advancements and product innovation to increase its market share. Mitsubishi Electric Corporation is another key player known for its advanced electric power steering systems, catering to the growing demand for fuel-efficient and eco-friendly vehicles.

JTEKT Corporation is also a prominent player in the market, providing hydraulic power steering systems for passenger cars and commercial vehicles. The company has been expanding its product portfolio to meet the evolving demands of the automotive industry. ThyssenKrupp Presta AG is known for its electric power steering solutions, targeting the luxury car segment.

Autoliv is a leading supplier of safety systems, including power steering components, ensuring safety and comfort for vehicle occupants. Daimler AG, a renowned automotive manufacturer, offers power steering systems as part of its vehicle lineup, focusing on performance and driving experience.

The global Automotive Power Steering Systems Market is witnessing significant growth due to the increasing demand for comfort and luxury features in vehicles. The market size is expected to reach USD 35.95 billion by 2027, with a CAGR of 6.5% from 2020 to 2027. The sales revenue of key players such as Robert Bosch Automotive Steering GmbH and Mitsubishi Electric Corporation is estimated to be in the range of billions of dollars, reflecting their strong presence and market share in the automotive power steering systems segment.

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Regional Insights

In terms of Region, the Automotive Power Steering Systems Market available by Region are:

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

North America: The United States and Canada are expected to dominate the automotive power steering systems market in North America due to the high demand for advanced safety features and technological advancements in the automotive industry.

Europe: Germany, France, the U.K., Italy, and Russia are key markets in Europe for automotive power steering systems due to the presence of major automotive manufacturers and the increasing adoption of electric power steering systems in the region.

Asia-Pacific: China, Japan, South Korea, India, Australia, Indonesia, Thailand, and Malaysia are expected to experience significant growth in the automotive power steering systems market due to the growing automotive industry, increasing disposable income, and rising demand for luxury and electric vehicles in the region.

Latin America: Mexico, Brazil, Argentina, and Colombia are emerging markets for automotive power steering systems due to the increasing production and sales of vehicles in the region.

Middle East & Africa: Turkey, Saudi Arabia, the UAE, and South Korea are witnessing growth in the automotive power steering systems market due to the growing automotive aftermarket industry and increasing investment in technological advancements in the automotive sector.

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Consumer Analysis of Automotive Power Steering Systems Market

Consumer behavior in the Automotive Power Steering Systems Market is influenced by a combination of factors including demographic trends, preferences, and buying patterns. The market is segmented into different consumer segments based on factors such as age, income level, lifestyle preferences, and geographic location.

One key demographic trend that is driving consumer behavior in the Automotive Power Steering Systems Market is the increasing demand for more fuel-efficient vehicles. With a growing emphasis on environmental sustainability and rising fuel prices, consumers are increasingly looking for vehicles that offer better fuel efficiency. This has led to a preference for vehicles equipped with electronic power steering systems, which are more energy-efficient compared to traditional hydraulic power steering systems.

Another important factor influencing consumer behavior in the Automotive Power Steering Systems Market is technology advancements. Consumers are increasingly looking for advanced features in their vehicles, including smart steering systems that offer enhanced safety and convenience features. This has led to a growing demand for vehicles equipped with electronic power steering systems that offer features such as lane-keeping assist and automated parking.

Additionally, consumer preferences play a significant role in shaping buying patterns in the Automotive Power Steering Systems Market. Consumers are increasingly looking for vehicles that offer a smooth and comfortable driving experience, and power steering systems play a key role in providing this. As a result, consumers are willing to pay a premium for vehicles that come equipped with advanced power steering systems that offer improved handling and steering precision.

Overall, demographic trends, consumer segments, and factors such as fuel efficiency, technology advancements, and consumer preferences all play a role in influencing purchasing decisions in the Automotive Power Steering Systems Market. As the market continues to evolve, understanding these factors will be crucial for companies looking to meet the changing needs and preferences of consumers.

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