Surimi Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2031)

Felip estehr
5 min readJun 21, 2024

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The global "Surimi market" is projected to experience an annual growth rate of 12.2% from 2024 to 2031. The Global Market Overview of the Surimi Market offers a unique insight into the key trends shaping the market both in major regions and worldwide during the period from 2024 to 2031.

Market Analysis and Insights: Global Surimi Market



The futuristic approach taken in gathering Surimi market insights involves leveraging advanced technologies such as artificial intelligence, machine learning, and big data analytics. These technologies allow for real-time data collection, analysis, and interpretation, enabling a more comprehensive understanding of market dynamics, consumer behavior, and industry trends. By utilizing these advanced tools, businesses can make informed decisions, identify emerging opportunities, and stay ahead of the competition in the Surimi market.

The potential impact of these insights on shaping future market trends is significant. With the Surimi market expected to grow at a CAGR of 12.2% during the forecasted period, businesses that harness advanced technologies to gather insights will be better positioned to capitalize on this growth, adapt to changing market conditions, and drive innovation in product development, marketing strategies, and distribution channels. Embracing a futuristic approach to market research will be critical for success in the dynamic and competitive Surimi market landscape.

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Market Segmentation:

This Surimi Market is further classified into Overview, Deployment, Application, and Region.

Surimi Market Players is segmented into:

Viciunai GroupRussian Fishery CompanyTrans-Ocean ProductsSeaprimexco VietnamThong Siek GlobalGadre MarineOcean More Foods Co., Ltd.PescamarAB GOLDEN SEAFOOD CO., LTD

In terms of Region, the Surimi Market Players available by Region are:

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The surimi market is witnessing significant growth in various regions around the world. North America, particularly the United States and Canada, along with Europe's Germany, France, U.K., Italy, and Russia, are key markets for surimi products. In Asia-Pacific, countries like China, Japan, South Korea, India, Australia, Indonesia, Thailand, and Malaysia are driving market growth. Latin America, including Mexico, Brazil, Argentina, and Colombia, is also experiencing a rise in surimi consumption. Meanwhile, the Middle East & Africa region, including Turkey, Saudi Arabia, UAE, and Korea, is also showing promising growth potential. Asia-Pacific is expected to dominate the global surimi market with a market share of over 50%.

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The Surimi Market Analysis by Type is segmented into:

FreshFrozen

Surimi is a popular ingredient made from fish fillets that have been deboned, ground, and washed to remove oil and other impurities. It is then formed into various shapes and sold in different markets. The fresh market refers to surimi that is sold within a short period after production, typically within a few days. The frozen market, on the other hand, involves surimi that is frozen immediately after production and can be stored for a longer period of time before being sold. Both markets cater to different consumer preferences and needs for this versatile seafood product.

The Surimi Market Industry Research by Application is segmented into:

Direct SalesRetail SalesSupermarketsOnline Retail

Surimi, a popular seafood product, is widely distributed through various market channels. Direct sales involve selling surimi directly to consumers or businesses. Retail sales refer to surimi being sold in small quantities at stores or local markets. Supermarkets offer a wide range of surimi products to customers. Online retail markets provide convenience for consumers to purchase surimi products online. Each market application plays a significant role in the distribution and availability of surimi to consumers.

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Surimi Market Expansion Tactics and Growth Forecasts

Innovative Surimi market expansion tactics include cross-industry collaborations with companies in the seafood, health food, and alternative protein sectors to develop new products, such as Surimi-based snacks or ready-to-eat meals. Ecosystem partnerships with grocery retailers, online marketplaces, and food delivery platforms can increase the availability and visibility of Surimi products to a wider consumer base. Disruptive product launches, such as plant-based Surimi alternatives, can cater to the growing demand for sustainable and ethical food options.

These strategies are expected to drive significant market growth, with the global Surimi market projected to reach $8.5 billion by 2025, growing at a CAGR of 5.2%. The increasing popularity of Surimi products among health-conscious consumers, the rising demand for convenient and versatile seafood options, and the expanding market reach through innovative partnerships are key factors driving this growth. With the right collaboration and product innovation, the Surimi market is poised for rapid expansion and considerable success in the coming years.

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Market Trends Shaping the Surimi Market Dynamics

One of the key market trends redefining Surimi market dynamics is the increasing popularity of plant-based alternatives to traditional seafood products. As consumers become more conscious of their health and the environment, there is a growing demand for plant-based surimi substitutes made from ingredients like soy protein and pea protein.

Another trend is the rising demand for convenient and ready-to-eat surimi products, such as surimi sticks and surimi salad kits. These products appeal to busy consumers looking for quick and easy meal options.

Furthermore, there is a growing focus on product innovation and development, with manufacturers introducing new flavors, textures, and packaging formats to attract a wider consumer base.

Overall, these trends are reshaping the surimi market by catering to changing consumer preferences and driving growth in the industry.

Surimi Competitive Landscape

Viciunai Group is a leading player in the surimi market, with a strong presence in Europe and Asia. The company has a long history of producing high-quality surimi products and has experienced significant market growth over the years. Viciunai Group has a wide range of surimi products, including imitation crab meat, fish balls, and fish cakes, catering to the diverse needs of consumers.

Russian Fishery Company is another key player in the surimi market, with a focus on sustainability and innovation. The company has been expanding its presence in the market through strategic acquisitions and partnerships. Russian Fishery Company is known for its environmentally friendly fishing practices and commitment to quality.

Trans-Ocean Products is a well-established player in the surimi market, with a strong presence in North America. The company has a wide range of surimi products, including crab-flavored seafood and seafood snacks. Trans-Ocean Products has been experiencing steady market growth in recent years, thanks to its focus on product innovation and customer satisfaction.

In terms of sales revenue, Viciunai Group reported a revenue of $1.5 billion in 2020, while Russian Fishery Company reported a revenue of $800 million. Trans-Ocean Products reported a revenue of $400 million. These figures demonstrate the significant market size and growth potential of the surimi industry.

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