What makes a great company? Is it the purpose? The people? Its leadership? Or the product? Understanding the customer. Great companies fully understand their customer, allowing them to serve them better than anyone else in the market. Sounds simple. Sadly, it usually isn’t … but getting there is. The start-up perspective: Iteration is the path to greatness For newly…

In this format, I share my perspective on Product Management using a concrete example. Today, I focus on Bonobos as I outline my research driven approach to product. Who and what is Bonobos? In 2007, Bonobos was launched as an exclusively online retailer by Andy Dunn and Brian Spaly. Bonobos offers men’s clothing and aims…

In this format, I share my perspective on Product Management using a concrete example. Today, I focus on Flex as I outline my research driven approach to product. Who and what is Flex? Flex was founded in 2019 by serial entrepreneurs Shragie Lichtenstein and YeTong Shao. Flex offers a membership that enables renters to select…

Around the world, lots of companies are laying off employees — either directly or as furloughs. This industrywide phenomenon is happening across high-flying startups such as Toast, Away, Lyft, Metromile, TripAdvisor, or Bird. So, why is this happening now? Well, the easy answer goes something like this: Shelter in place…

Think of the most recent product decision you made. Was it a good decision to conduct more customer research, skip usability testing or implement that item from your roadmap? How do you know if it was a good decision? What makes a good decision? …

People struggle to achieve their desired weight, fitness or other health related goals. Just like millions of people around the world, a close friend of mine also struggles to lose weight. Like almost everyone else, he understands what he should and shouldn’t be eating or doing. However, he finds it…

Imagine that one of your customers posts on social media that your company should make a change to your sign-up process. What do you do? Now, imagine that a second and a third customer call you with the same request. What should you do now? Well, as it does so…

Businesses use interventions to optimize performance. Companies and product owners start projects when they want to change something about the way in which they are doing business. Typically, a team is tasked to build and ship a product feature to solve a particular customer problem. …

Have you ever walked through a subway that smelled fresh and was clean? Probably, not. How is it possible that so many experts come together to design this path and yet they can’t find a way to make the experience pleasant?` Actually, a few did. In London’s Charing Cross station…