The Psychology of Investing.

Fellipe Candotti
2 min readMar 15, 2023

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(Boring but not so boring)

Investing is not only a financial activity but also a psychological one. Our emotions and biases can significantly influence our investment decisions, often leading us to make irrational choices that harm our long-term investment returns.

3 Cognitive Biases

Some common cognitive biases that can impact investment decisions include:

  • Confirmation bias: the tendency to seek out information that confirms our existing beliefs and ignore information that contradicts them.
  • Overconfidence bias: the belief that we know more than we do and that we can accurately predict the future.
  • Anchoring bias: the tendency to rely too heavily on the first piece of information we receive when making a decision.

By being aware of these cognitive biases, investors can better recognize when they are influencing their investment decisions and take steps to avoid them.

Fear and Greed

Two of the most powerful emotions that can impact investment decisions are fear and greed. Fear can lead investors to sell investments at the first sign of trouble, while greed can lead them to take on too much risk in the pursuit of high returns.

For example, during a market downturn, fear can lead investors to panic and sell their investments, often locking in losses. However, staying invested during a downturn and riding out the market’s ups and downs is often the best strategy for achieving long-term investment returns.

On the other hand, greed can lead investors to take on too much risk, such as investing heavily in a single stock or asset class in the pursuit of high returns. While this strategy can sometimes pay off, it can also lead to significant losses if the investment does not perform as expected.

Staying Disciplined and Rational

One of the most critical factors in successful investing is staying disciplined and rational. Emotions can lead investors to make impulsive decisions that harm their investment returns, while a rational and disciplined approach can help investors achieve their investment goals.

Staying disciplined involves sticking to a long-term investment plan and resisting the urge to make impulsive investment decisions based on short-term market movements. It also involves diversifying investments across different asset classes and industries to manage investment risk.

Staying rational involves making investment decisions based on objective analysis and data rather than emotions or biases. It also involves recognizing when emotions or biases are influencing investment decisions and taking steps to avoid them.

Conclusion

Investing is a complex and multifaceted activity that involves both financial and psychological factors. The psychology of investing can significantly impact investment decisions, often leading investors to make irrational choices that harm their investment returns. By being aware of cognitive biases, managing emotions such as fear and greed, and staying disciplined and rational, investors can improve their chances of achieving their investment goals.

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Fellipe Candotti

Financial planner I enjoy writing about the investor’s mindset, creating wealth over the time while you enjoy the journey with family and friends.