New hardware these three points is enough

Text/Meng Fandi, Picooc co-founder and CCO MCM case MCM

Intelligent hardware, now has become a smelly and hard rock! Valuable in the future, fewer people want to touch! Investments experienced the beginning of 14 large heat is now down to the freezing point, or even chat with friends of many investors, they hardly looked, chill! We first do intelligent hardware, which fought for two years to have a deeper understanding of their own in the future, in my opinion, intelligent hardware new hardware more appropriate, intelligent hardware means that traditional hardware upgrades, new hardware meant saying farewell to the past. New hardware, from three points of view!

1 creation

I still think that creation is a very sacred thing. Few Chinese have faith, apparently believed in Buddhism, faith in Christ, more and more people of all denominations. But in essence they are or not, just want to pass this as a means of washing away past sins and hope that in the future can protect their safely make a fortune. These are not beliefs in them, just tools to achieve their purpose.

New hardware, beginning with creation. And this is the Foundation of the new hardware. This also with online products are the most essential difference, one is virtual, is a reality. One is invisible, one you can touch, feel, or even realize the thing of texture and temperature. — Of bearing capacity and to meet all your technology to life even to imagine in the future.

So, first of all an excellent new hardware company is a founder of the creator is very important, at least his beliefs to the creation, and where you can get great satisfaction, not money or commercial success. Of course being a good creators do not have faith enough, and your feeling (Humanities), understanding (experience), tools (design, technology, materials, manufacturing, technology, etc).

2 directions

I believe that one day in a few years, if you go to the GOME and suning, the shelves are all new hardware (we are talking about intelligent hardware). At that time this category as it is now common for home appliances. At the moment, how to select a good direction?

Three points:

First, just needs that everyone needed this thing, no there is no way of life or seriously affect the living. Such as mobile phones, you can now phone life? Like the toilet, you have no toilet can live, but certainly not great. Of course, you can clearly see the Goodbye people is very close. Settle for the second, you can find the vertical area just need, such as blood pressure monitors, blood glucose meters, and so on, these are just for sick people need, and the base is big enough. But why these two great categories that do not rise for two years, I only mentioned one of the main reasons is the Internet generation of school-age.

Second, high frequency, no need to explain, frequency, the higher the entrance opened higher risk, more high risk entry open, hosted business models are more likely to set up pure soft-a bit like the Internet concept of daily living products! But now, into new hardware products use frequency.

Third, habit, clear said, is to use after a return to the past. Essence is leaps experience to enhance. What is rapid increase? Like normal phone use 5 hours 6 hours of use of your product, it’s bad for consumers, but not much, if you can do more than 10 hours, is the rapid Ascension. Airbook standby for traditional notebooks are rapid experience promotion!

3 service

This I can say for sure, intelligent hardware end is service! For example, a person wants to run to lose weight, buy a bracelet, lost in six months. But this is not the contribution of the bracelet. This is the person’s credit, he has a strong will can keep running to control the appetite. Or maybe the gym coach credit, you can always push and give it the right way, or his girlfriend’s credit “I don’t like fat man!” In essence, if you can provide power, or you can provide the coach, or even a girlfriend you can offer to the people who want to lose weight, then you are in the delivery of services.

Bracelet is not a service. You only provide the channel. Why Cisco is now focusing on services, as found in the telecommunication channel on the first beat of Huawei (low cost), and discover the value of service is much higher than the value of the channel.

Operator is another example, thousands of trillions of infrastructure each year, then your phone and SMS have been robbed, in the passages to make fast app crazy for representatives of Internet companies providing services, eating hot pot, sang a lot of money. You go and see who sent a short message? This is a core profit operators! Of course, the channel channel value, but this value will be limited because consumers don’t care about process, only care about the results! Not to serve as the end point of the new hardware are bullying!

Concluding remarks:

New +APP hardware is not the hardware, but across the three creation/Internet/service areas and integration. 2015 intelligent hardware temperature come down, it’s good. People are more sensible, more on return to creating value for customers! All things Internet, you will surely come!

1371 votes

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