What Snapchat taught us is that there’s a place for “not-so-serious” content.
My Two Cents on Instagram Stories and the Evolution of Social Platform
Gary Vaynerchuk

Still, I think Insta-stories (what I call it) will tend to contain more serious content than Snapchat, because of Instagram’s target audience. Would be cool to see how Instagram modifies Insta-stories for their users which are a more public-conscious and mature audience.

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