The 5 Steps for the Content Creation Framework

I Tried to Implement Every Step of the Content Creation Framework at Once, and it Worked!

Ferdian Arif
3 min readJun 22, 2023
Content creation framework
Photo by Estée Janssens on Unsplash

The content creation framework is crucial for you when creating marketing content. It involves developing content that aligns with the buyer’s journey.

Here are 5 steps for the content creation framework:

  1. Conduct research.
  2. Creating a timeline.
  3. Establishing an efficient workflow.
  4. Evaluation and improvement.
  5. Managing and organizing.

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Now, let’s dive deeper into this topic!

The Importance of Content Creation Framework

The content creation framework provides a structured process, guiding you from planning to the post publishing phase. You will feel the balance between long term planning and creativity.

If you want to learn more about the content creation framework. You can stay with me and keep reading this article.

1. Conduct Research

Gather data and concentrate on making content for each stage of the buyer’s journey. Understand their challenges, interests, and desires.

Buyer’s journey stage
Every stage of buyer’s journey.

You also need to create a title that captures their attention. Encourage them to explore further by offering valuable and relevant information.

2. Creating a Timeline

Set clear deadlines and achievable milestones to stay organized on your progress. By making a clear timeline and allocating sufficient time, you can maintain momentum and consistency.

3. Establishing an Efficient Workflow

Outline the sequence of tasks and develop a systematic approach to content creation framework that reflects your personality.

By establishing a clear workflow, you can ensure the production of high quality content and smooth transitions between tasks.

Additionally, consider using project management tools to facilitate real time collaboration and enhance productivity with your team.

4. Evaluation and Improvement

Seek feedback from peers or editor to assess your work for grammar, spelling, and clarity.

Ensure that your writing reflects your brand voice and resonates with your intended audience.

5. Managing and Organizing

Create an efficient system for categorizing and labeling your content. Ensure that your content library is easily accessible.

One valuable approach I learned from HubSpot is to organize content based on its format, the buyer’s journey, the campaign it belongs to, and the year it was created.

For example:

  • Blog-Awareness-MarketingAgency-2023

Bonus

Want to get more traffic, improve content quality, and boost your business? Learn all about content marketing with this easy to follow guide. Click now to get started!

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Ferdian Arif

SEO & Ads Specialist | Website Designer | Part Time Dev