What is Video Content Marketing and Why is It Important?
The Video Content Marketing Phenomenon, Are You in?
About 3.37 billion people were using the internet to watch videos in 2022. This number is predicted to keep growing each year and could reach almost 3.5 billion by 2023.
Nowadays everyone can make videos. Your smartphone camera is enough to create videos in high quality.
Creators are constantly growing and video consumption is expected to continue increasing. Video content marketing is the future and you can’t miss the train.
Here are 3 things that I want to discuss in this article:
- What is video content marketing?
- Why video marketing is important? (Examples)
- Video marketing channels. (Examples)
Before we dive in, don’ forget to save this article for future reference. Also, hit subscribe because you might not see me again.
Now, let’s dive deeper into this topic!
What is Video Content Marketing?
Video content marketing is a strategic approach where brands create and share video content online, often on platforms like YouTube, social media and more.
Video content marketing aims to provide valuable information to generate interest in a business’s products or services and to convert viewers into potential customers.
Why Video Marketing is Important?
Video content marketing is important because it makes people feel things, and you get to decide how you want them to feel. This feeling sticks around, which is good for your brand.
People want to watch more if you make good videos. People are coming back even if they aren’t ready to buy anything.
And you know what’s more important? Videos work for all sorts of businesses, big and small. They’re becoming easier to make, so even if you’re not a video expert, you can do it.
Here are 5 more points why video content marketing matters:
- Simplify complex ideas.
- Flexible.
- Offer ROI.
- Build credibility.
- Good for SEO
This short list will help you better understand the importance of video content marketing. I hope it will also maximize your return after all those efforts.
1. Simplify Complex Ideas
People like things that are easy to understand. If you want to sell your product, explain why it’s important and what benefits it gives. Use simple words, not hard ones.
Simplicity helps people get your message fast and remember it longer. Actually, 88% of people buy things after watching a brand’s video. So, creating videos isn’t a bad idea.
Look at Ahrefs. They sell online tools for SEO and make videos about SEO on YouTube.
2. Flexible
Video marketing is versatile and adaptable. Whether you’re explaining a product, sharing a testimonial, or showcasing your brand’s personality, videos can do it all.
They can be used on websites, social media, emails, and even for webinar presentations.
3. Offer ROI
You might think that videos cost a lot to create. However, video marketing gives you a good return on your investment. In fact, 87% marketers say video marketing helped them sell more.
It’s already 2023, there are many AI tools to help you make videos. I’ll talk more about these AI tools in the near future. Don’t forget to subscribe so you don’t miss my article.
Then you say,
“But I don’t have an iPhone camera.”
That’s not a problem. I saw a TikTok video of someone enjoying chocolate spread on bread. Her video became viral, seen by millions, and she also put her affiliate link in the video.
She used a decent camera, but the key was good lighting. Just imagine about how much she earned!
4. Build Credibility
When people see real people, products, and success stories, they tend to trust your brand more. You can show your knowledge through informative videos.
Then you can become a brand that’s known for giving valuable insights. For example, look at Ahrefs. They made a short course on YouTube to teach people about SEO.
That’s clever because people will think,
“These guys really know their stuff. They’re experts in this area. I should subscribe to their SEO tools.”
5. Good for SEO
Putting your videos on YouTube is a great move. Make sure your video title optimize for SEO. Sometimes, Google shows YouTube videos first when people search.
By doing this, you can get traffic from different places, not just your blog.
When you’re higher up in the search results, more people will be aware of your existence, and it will also drive more conversions, right?
Video Marketing Channels
Different platforms provide unique opportunities to connect with audiences. Let’s explore 5 popular video marketing channels that can help you reach your target audience.
From all these 5 platforms, we can see that TikTok is becoming more famous over the years.
1. YouTube
YouTube is one of the largest and most widely used video platforms globally. You can create your channel to share videos with your audience and build your passive income.
Optimizing your video titles, descriptions, and using relevant tags can help your videos appear in search results.
2. LinkedIn
LinkedIn is a professional networking platform that also supports video content. It’s a great channel if your target audience is more business oriented like B2B.
Because LinkedIn provides statistics to show the audience’s jobs, positions, seniority, and even company size.
3. Instagram
Instagram offers both photo and video sharing features to make it ideal for visual content.
Now it has reels feature similar to TikTok. You can create short videos to build awareness. Use relevant hashtags and optimize your captions to improve your video’s discoverability
4. Facebook
Facebook remains a powerful platform for sharing videos with a vast audience. Consider using subtitles because Facebook’s audience often includes older people.
5. TikTok
TikTok is known for its short, engaging videos that appeal to younger people. It’s a fast growing platform and it’s also good for showcasing creativity.
Here’s a guide to help your strategy:
Bonus
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