Fernanda SaboiainColdplay in TechnicolorWeek 1: The OverviewThis is the first article in a 10-piece series. Coldplay in Technicolor is a data analysis of Coldplay's 20 years of live performances…Jul 31, 20171Jul 31, 20171
Fernanda SaboiainColdplay in TechnicolorWelcome to Coldplay in Technicolor.I've spent the last few weeks immersed in more than 17,000 Coldplay-related data points.Jul 31, 20171Jul 31, 20171
Fernanda SaboiaDear companies: please stop asking us to make decisionsHow companies are reacting to decision fatigue with simple and elegant products.Nov 15, 2016Nov 15, 2016
Fernanda SaboiaWhen leaving a group chat becomes a news story.Earlier today one of the biggest media companies in the world published this on their homepage:Oct 20, 2016Oct 20, 2016
Fernanda SaboiaIn Digital Marketing, WhatsApp Is Fueling a Global Trend.In Brazil, a majority of people, regardless of their culture, level of education, or technological know-how have one thing in common…Mar 9, 20162Mar 9, 20162