This should be obvious, but it probably isn’t. It doesn’t matter what you say you want, it’s what you do to make it happen that makes a difference in the world. You have so much power right now. It’s up to you to do something meaningful with it.
…ly correctly, a project is maybe 80% right the day it launches. And it’s never the 80% you thought. We make educated decisions based on research. We believe in those decisions. Until the project launches. Then we believe in data. The day your work launches is the day your real work begins, because that’s the day you begin collecting actual evidence. And we’ll prepare you for that day.
The truth is, when we start a project, we have absolutely no idea what to do. What we have is a process for finding out. A process which has worked time and time again. The design shops who walked into the pitch meeting …
…r employees. Once we understand the problem together, then we can begin to design solutions for it. Every hour we spend on research saves us ten hours down the road. So no, you’re not saving any time by attempting to cut it. Just stop.