Hinge rebooted as The New Hinge, but ….. where is the innovation?

What is exactly new, different or better in this new approach than what’s already available from Match, eHarmony, OkCupid, PlentyOfFish and others?
Perhaps it is the same stuff already available from Match, eHarmony, OkCupid, PlentyOfFish and others, but cheaper!
No more than that, no innovation at all!