Why I believe event sponsors should be more than just a logo

With Conferize we’ve tried to reimagine event sponsorship, make it more relevant online, as well as much more personal and social.

Why? I’ve had my fair share of experience being a partner or a sponsor at various events. I’ve always felt something was missing. The process was way too cumbersome, I didn’t really feel I was getting enough ROI and was “just a logo” among a bunch of other logos with no real opportunity to present me, my company or our offerings.

And, most importantly, I really wanted to be able to extend the sponsorship into meaningful and personal encounters with potential buyers too–online as well as offline.

The new Sponsor product from Conferize aims to solve all that.

The Sponsor product is designed to let your sponsors play a part and stand out on your event page and community on Conferize. It offers real customer interaction and ROI for sponsors, as they become an integral of the community with their own profile.

The cool thing is that each sponsor have their own ‘card’, that–once clicked–slides up to reveal more information as well as a personal representative for each brand.

It can also be integrated directly on your website or blog too. There’s a live example on our blog. It saves a lot of time for meeting planners — who really wants to do the same thing twice?!

How it works

  1. Once you’ve enabled the Sponsor package you quickly add any number of sponsors. You can also define types of sponsors: Gold, Platinum, Bronze, Media etc.
  2. Upload a logo for each sponsor, add a description, and add a contact person. You select the personal contact by searching Conferize users, so make sure they have a free Conferize account.
  3. You can reorder your sponsors and edit everything until you’re happy with the result.
  4. The Sponsor section is automatically added on your event page on Conferize. It exists as a ‘slider’ right on your Overview page and has a full Sponsor page in the menu.
  5. Grab the Embed code to integrate your Sponsors directly on your website or blog.