My 6 takeaways from Mary Meeker’s Internet Trends 2016 report
I’ve been reviewing this year presentation, and as always, there are a lot of gems on it. Let me share 6 takeaways I got reading it. If you have time, I recommend you to browse it.
The clear predominance of Android
Everyone outside USA already knew that Android was the clear predominant mobile platform. Now, it’s clear for everyone. Its success, for Google and mobile phone makers, is overwhelming. We can already say without any doubt that there is a duopoly in this sector, and in fact, we could say also that Android is a monopoly on many countries.
That’s why the investigation of the European Commission into Android makes sense. Maybe Google has done nothing wrong; but we have to be careful because we all know what happened in the PC sector 20 years ago.
Adblocking is not a niche
Media sites are worried about adblocking and they should be. There are currently over 400M users worldwide with adblockers (13%) and it keeps growing really fast. The solution is not to block users who use an adblocker but to respect your users. You can’t never go against your clients.
Offline is the new online in e-commerce
Warby Parker is the second physical retailer by sales, just after Apple and before Tiffany. They started with a basic website and now they are selling millions of glasses offline. And Amazon is currently testing physical stores with books!
Weren’t physical stores going to suffer because of show-rooming? Maybe, all you need is a bit of innovation and don’t sell the same as everyone.
Voice is the new UI
Speech recognition is improving really fast. Currently, around 20–25% of the searches are done with voice. In 4 years, 50% will be.
Voice is really important especially in China because of the many characters in their language. It’s much quicker to ask than to write. Whenever Baidu reaches that 99% of accuracy, using the voice as UI will explode in China. Gadgets like Alexa are already pointing us in that direction.
Autonomous cars are really here
It’s interesting to compare the different approaches Google and Tesla are taking into building their autonomous vehicles. Google is going after Level 3/4 of autonomy directly using their own cars for research; while Tesla is using all Tesla S cars they have sold to capture data in order to roll out autonomous features. I believe Tesla did a brilliant move there. Elon Musk said a few days ago that autonomous vehicles (level 4) will be ready in 2018.
In case you need data to confirm that cars are really inefficient, this previous slide will provide many. Cars are used only 4% of the time, the parking space occupies a great percentage of land in our cities and their are very energy inefficient. I can’t wait for this change to happen. Our cities will become much greater places to live in.
Chinese Internet companies are really huge
In USA and Europe, sales at online stores are growing a lot; but on China they are predominant.
Chinese users use online wallets much more than we use debit/credit cards. It’s like if they had signed up just for WeChat Payment instead of getting your first credit card.
Chinese market is controlled by three companies: Tencent (WeChat, JD.com), Alibaba and Baidu. Their tentacles reach every Asian Internet startup which has a bit of success.
And the UI that Chinese users like is so different that American and Europeans apps have a huge problem competing there. It seems you need to have Chinese product designers and engineers to adapt your product and services.