3 Great Tools to Boost Your Paid Social Strategies — Fetch & Funnel
Marketing is all about reaching the right people at the right time. Unfortunately, that can turn into a guessing game if you don’t have the right tools. The marketing tools that we use are essential to our success so if you’ve just been “winging it” or going on intuition, you’re only selling yourself short.
Use Marketing Tools to Reach Your Audience
Here are some of my personal, favorite marketing tools that will help you find the right people to get your message, product or service in front of. Of course, you will need to know your target demographic first, but after you do, these tools will help you engage with the right influencers in your industry, the most active fans and most of all, your motivated buyers.
1.Lead Social. While you will have to pay to use this social media tool, it’s one of the best in the game for anyone marketing on Facebook. What it does is it measures your Return on Investment (ROI). Your Facebook ROI is crucial for your budget so if you aren’t reaching the right people, then you’re just throwing money out the window. Lead Social works by assigning a monetary value to each of your Facebook ads and regular posts. In addition, Lead Social highlights users that are engaging with your content the most, giving you an opportunity to reach out to them, follow up with them, thank them, whatever. What you get is real-time statistics on how much value you are getting out of each of your posts and ads. Then, just replicate your most valuable posts and ads (and boost them) so you reach people in the places it does the most good.
2. LINQIA. An influencer marketing program that is one of the easiest ways to inspire action with your target audience, reaching today’s consumers through authentic, influencer-generated content. Linqia uses its network of influencers and selects which ones would make an impact for your brand. It’s a great solution if you’re new to influencer marketing and want to try it out as you only pay for results.
3. GroupHigh. My final tool for reaching the right audience that I keep in my belt is GroupHigh. While this is another paid tool, it’s a valuable one. Find bloggers and social media influencers, research and review websites, measure content and the results of influencer marketing and blogger outreach. This gives you an enormous database of bloggers and social media influencers from which to search and the ultimate search tool to do it with. You can find the bloggers that you need to get in contact with, get their contact info and keep up with all of their latest posts. GroupHigh also lets you track your outreach efforts and relationship building.
All in all, I highly recommend all of these tools if you’re really trying to reach the right people in your industry and your target demographic. Of course, if you’re not on Twitter, it doesn’t make sense to get a Twitter tool and the same goes for Facebook tools with Facebook. But it serves your best interest to check out the tools that are out there for each social media platform you are on and beyond.
And no matter if you’re getting traffic from social media or anywhere else it’s vitally important that you’re always tracking all of your links, which allow you to automatically track conversions and profit/loss down to the link.
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Originally published at fetchfunnel.com.