It’s never too early to start preparing for Black Friday, a major shopping holiday that generates new records in e-commerce sales year after year. Offering through-the-roof discounts is always a great strategy to boost your revenue. But the bad news is that on Black Friday, everybody’s doing it.
If you have to compete with larger e-commerce businesses in your industry, it may seem virtually impossible to cut through the noise of Black Friday sales. But don’t worry, we have a few ridiculously simple, yet full-proof tricks up our sleeve. Sit back and take notes!
Before Black Friday
1. Send the word on time
In the weeks leading up to Black Friday, you have an excellent opportunity to prepare for the big day by growing your email list. You can use a few simple tricks to generate leads on your website. You may already be using them.
Pop-up windows and floating bars (also known as hello bars) are among the most popular lead capture tools. Ahead of Black Friday, we suggest you shake it up a little bit by changing your regular offer. For example, you can use these broad offers…
- “Getting ready for Black Friday? Sign up for our newsletter.”
- “Sign up and get an exclusive Black Friday deal.”
- “Sign up for our newsletter and be the first to snatch our holiday deals.”
Or, you can personalize them based on a website visitor’s location or interactions with your website content. For example, if they are looking at a pair of boots, you can create a pop-up window containing the offer to buy these boots at a discounted price, or in Black Friday deal, along with a complimentary product, such as a jacket or a bag.
As Black Friday is getting closer, you can trigger email campaigns with holiday offers and deals. These can be segmented based on your customer’s level of engagement and purchase history.
2. Bring your friend: Initiate a referral program
According to the Nielsen report, ninety-two percent of people trust recommendations from friends and family more than any other type of advertising. This is particularly true among Middle Eastern customers, who highly value social proof when it comes to their favorite brands.
So, what better way to build a new network of loyal customers than to encourage your customers to spread the word about you and get rewarded for it?
You can initiate a time-limited referral program that expires on Black Friday by offering extra discounts or exclusive offers to customers for each friend they bring onboard. “Bringing on board” can be a simple sign-up for your email list using the unique referral link, or using a referral code during shopping.
You can promote this referral program both via email campaigns and on social media. However, before you decide to use this Black Friday marketing trick, make sure your business can sustain the discount and sales burden. These programs can snowball dramatically. So, make sure you are ready to keep up with it. The long-term benefits may be fantastic.
On Black Friday
Once Black Friday rolls around, there is only one imperative — keep customers coming, keep them engaged, and get them to buy NOW. Here’s how.
3. Get on Amazon Live
Video is one of the fastest-growing marketing channels globally. Whether it’s on YouTube or social networks, the video has an excellent track record, both among marketers and customers.
- Videos are a consumer’s favorite type of content to see from a brand on social media (Animoto, 2018).
- The average user spends 88 percent more time on a website if there is a video (Forbes, 2018).
- Viewers are 95 percent more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format (Forbes, 2017).
So, it’s clear. Videos that include recommendations or descriptions of your product are one way to generate brand awareness, leads, and sales ahead of Black Friday. But unless you are paying to promote them or have a top-notch SEO strategy (which takes time and knowledge), your Black Friday promotional video may not reach as many people as you’d like…unless you know where to go.
Marketing guru Neil Patel says there’s a way around it. He suggests Amazon Live — a video platform created solely to show off and sell your products. You can create a video on a topic relevant to your customers, promote the selected products, and offer them at a discount. It can last for a minute or hours, depending on how much content you have.
While you may need to invest some money to boost the video, it is still less expensive compared to other platforms. The more click-throughs and sales your Amazon Live video generates, the more viewers it will have. Amazon Live video with unique Black Friday offers that are accessible exclusively via that channel is a great way to keep people glued to your offer and instill a sense of urgency in them.
4. Challenge them to a game
Another way to keep customers glued to your website is to gamify your Black Friday experience. Quizzes, coupon wheels, and lotteries are some of the options you can use to generate leads and sales on Black Friday. However, there is one game that is particularly good at getting people to stick around and peruse your website.
You can do it alone, or in partnership with other e-commerce businesses — a treasure hunt! Treasure hunts can be promoted on social media or via email campaigns. Basically, you insert a specific image or detail on your website and reward a limited number of people who manage to find it and click on it.
5. Tick-tock, tick-tock: Turn it into a countdown!
Instilling your customers with a sense of urgency is always a great marketing tactic, but on Black Friday, it becomes a necessity.
There are a couple of simple ways to include countdowns on your website. In the days leading up to Black Friday, you can include a countdown timer for sign-up offers that include special deals. Once the sales start, they also should come with a timer of their own. It’s a simple psychological trick showing that these special prices won’t last much longer and can be immensely powerful.
Another type of countdown that creates a sense of urgency is showing how many items are left in stock, or how many people are eyeing the product at the same time. It turns online shopping into a real Black Friday experience, although there is no possibility anyone will get into a fistfight!
Creating a unique Black Friday experience for your customers is actually simple. It only takes a little bit of creativity and preparation.
But if you want to turn your Black Friday buyers into loyal customers, you also have to make sure your online store is ready to take the brunt of the peak season.
We are Fetchr; a company specialized in e-fulfillment. We help e-commerce entrepreneurs grow their business in the Middle East. Let’s make it happen! One box at a time. Learn more here.
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This blog is intended for informational purposes only, and should not be considered business or legal advice. MENA 360 DWC-LLC (Fetchr) will not be held liable for the use, non-use or misapplication of this information, lost profits, personal or business interruption, or any other loss.