The e-commerce entrepreneurial world is tough enough on its own. Add in being a woman in a male-dominated industry, and you’re looking at an even tougher entrance into the market. But being a woman in the online industry doesn’t have to be a solo act.
In fact, the number of female entrepreneurs — especially in the UAE — is growing steadily every single day.
In the UAE, there’s plenty of access to education, technology, funding, and programs that can help entrepreneurs succeed — all entirely dedicated to women. And, of course, there are certain tips and tricks we’re happy to share to make women’s foray into the online business world a bit easier, more manageable, and a lot more exciting. Check them out here!
Tip No 1— Convert Your Passion Into the Business of Your Dreams
This might sound odd as the first tip, but it’s a necessary point to establish right off the bat. If you’re doing what you love and what you’re passionate about, you’ll be much more motivated to knock your business out of the park.
While we won’t be so naïve as to say, “do what you love and you’ll never work a day in your life” (because even if you love it, sometimes work is just that — work), we will say that being passionate about your job can make the tough days much more manageable.
Figure out what speaks to you, what you’re passionate about, and what you’d love to work on for the rest of your life. Choose something you care about so that even on the hardest of days, you can look at yourself in the mirror and say, “What I’m doing matters to me.” That’s going to be the ultimate motivating factor when the going gets rough.
Tip No 2— Ride the Trend
No matter what type of online business you’re planning to invest your resources, time, energy, and money into, know this — research and development always matter. It’s vital that you’re taking the time to research your idea, understand your market, and punctuate the gaps within it. That way you effectively and accurately can target your audience, your market, and your niche.
In other words, don’t be afraid to ride the trend. Take the time to figure out the basics of your business, your market, and your audience. Understanding who you’re targeting, why you’re targeting them, what need you’re filling, and how you could better reach a larger audience all are vital pieces of the puzzle — and they all require research.
Figuring out and researching what’s happening within your industry is one of the most vital steps for ensuring you’re setting your brand, your product, and your business apart from the rest of the companies within your industry.
Tip No 3— Meticulously Plan Finances
Of course, investing a major amount of your time and energy into planning and strategizing the finances backing your business is going to be pertinent. Raising the necessary seed money is often a challenge. It will take drive, determination, creativity, and maybe even a little luck. But, there are things you can do to better prepare yourself for this process.
For starters, focus on small steps, such as building up your own network, practicing your sales pitch (over and over), honing your storytelling skills, and understanding your own numbers. Then, implement some of the tougher stuff — establishing a team that you’re proud of, knowing your market, sharing your business plan with investors and, of course, believing in yourself and your vision.
Tip No 4— Make Sure to Prioritize Your Time
Remember that phrase “time is money”? It exists for a reason — it’s true.
As you begin building your online business, it’s important to establish prudent time-management techniques as well as garnering an understanding for just how important your time truly is. Schedule your time wisely. Set aside chunks of your week for dedicated tasks, such as planning, researching, building your website, and more. Set goals for your time slots, create to-do lists, and avoid distractions.
By creating a schedule that allows you to focus on your business, you’re instilling time management and time prioritization tactics that undoubtedly will help your business thrive in the long run.
Tip No 5— Don’t Forget to Network
This is a tip that applies to anyone who wants to make a splash in their industry — man or woman. Never forget that networking is key when it comes to knitting together a successful online business.
Networking — both for offline and online businesses — is essential for every entrepreneur. It helps with creativity, innovation, ideation and, of course, understanding the current market trends within your industry. Further, this helps to get the word out about your business. Few methods of communication can spread as affluently as word-of-mouth.
Network with other women, with other people in your industry, with other like-minded individuals. You’ll find that by participating in these groups and making a name for yourself within them, you’ll craft a support system as well as a knowledgeable circle of colleagues who can undoubtedly help you grow your business.
Feeling more confident in your online business venture? Good. But don’t stop here — take cues from other powerful female entrepreneurs who are dominating the e-commerce and online business world. Skim through the dominant female leaders in this article to gain inspiration, garner more wisdom, and get your online business going!
We are Fetchr; a company specialized in e-fulfillment. We help e-commerce entrepreneurs grow their business in the Middle East. Let’s make it happen! One box at a time. Learn more here.
This blog is intended for informational purposes only, and should not be considered business or legal advice. MENA 360 DWC-LLC (Fetchr) will not be held liable for the use, non-use or misapplication of this information, lost profits, personal or business interruption, or any other loss.