The customers they will help grow: Ultimately, startups exist to make a dent in the world and to transform how we work and live for the better. It’s imperative that we support startups that truly serve the world at large.
Almost every SaaS product today has APIs that let it exchange data with other applications. A platform, however, plays a more active role in coordinating how multiple products work together. You can picture a platform as a hub, with spokes connecting other products to its center. The hub binds those disparate products together and orchestrates them in a common mission.