FezaanChoosing the right name for yourWhat’s the starting point to your brand?5 min read·Jun 16, 2020----
FezaanUse the knowledge and experience of your people to solve a shared problem.Four years after the migration to Medina, the Muslims were to be attacked by the various surrounding tribes of Arabia. Instigated by the…2 min read·Jan 24, 2020----
FezaanYour AudienceA lot of start-ups that I speak to say a similar thing about who they want to target, and usually it’s along the lines of: “we want to…4 min read·Dec 19, 2019----
FezaanThe OpenerYou need to write a mission statement for your business. If you have one, great! You can use this as a checklist to make sure your…6 min read·Dec 18, 2019----
FezaanValues, valuedNeedless to say, the Quran and Islam as a whole brought about a clear set of values; one who ‘buys-in’ to these values and embeds them in…4 min read·Dec 17, 2019----