Robin Arzón and (Yoga With) Adriene Mishler try to build their Instagram followers using the same tool. Their wildly different tactics yield wildly different results. Last December, I noticed something odd happening in my Instagram stories. A bunch of friends were sharing a calendar graphic with the hashtag #3for31 and the tag @RobinNYC. Each day, they posted an updated calendar with another day crossed off.

An active personal LinkedIn presence is key to any B2B growth strategy. — People do business with people, not with faceless companies. People do business with people who are knowledgeable, trustworthy, and memorable. As a B2B business leader, how do you show the human behind the product? How do you position yourself as knowledgeable, trustworthy, and memorable? Enter LinkedIn, the social media world’s…

LinkedIn’s desperation for content is making it a powerful tool for creators. — Only 1% of LinkedIn’s 310 million monthly active users create content. This is a huge problem for LinkedIn, and a big opportunity for you. LinkedIn doesn’t have enough original content to engage and keep users. LinkedIn, like all social media channels, wants people to come back to the platform. That’s how the company stays relevant and makes money.

For Fashion Brand Eveliina Vintage, A J.Crew Collaboration Isn’t A Paradox — It’s A Solution. J.Crew launched a capsule collection with celebrity favorite Eveliina Vintage yesterday. J.Crew has collaborations with many brands, but the announcement for this one stopped my scroll. Eveliina Vintage is, as the name suggests, a vintage retailer. Founded in the 1970s in Finland by Eeva Musacchia, the shop now has storefronts…

And which social media scheduling tool you should use — There are no affiliate links in this article. All recommendations are based on my own research and experience with the products. Scheduling social media posts. Sounds corporate, right? That’s what social media managers do for a business’s Facebook, Instagram, and LinkedIn feeds — and more. But if you are a…

What is liquid gold to moms is just a sliver of sales to the four major US infant formula manufacturers. — In discussions about the infant formula shortage, one recurring theme is the lack of competition in the space: four companies own 90% of the US market. Those companies are Abbott, Nestle, Reckitt, and Perrigo. Analysts explain that when one company’s factory goes offline, as Abbott’s did in February, the remaining…

How local businesses can use Groups to build trust and generate referrals. — This is the third article in a series. The first is “Owned Social Media is a Waste of Time,” and the second is “The Bare Bones Facebook Page for Small Business Owners.” In the first two articles in this series, I argued that creating social media content is a waste…

Three steps to an effective but low-maintenance Facebook page for home services business owners. — This is the second article in a series. The first is “Owned Social Media is a Waste of Time.” For many local small businesses, developing owned social media content is time-consuming, inefficient, and a business-losing proposition. …

For small home services businesses, the hamster wheel of social media content creation is a money-losing trap. — Take a close look at this Facebook page. Do you think this business is still active? Looks closed, right? I wouldn’t blame you if you were to look elsewhere for someone to clean your ducts. Let’s examine the evidence: The last post was in 2019 Until the last post, the posts came at a regular cadence every 3–4 weeks