Fred Thiel

It sounds like there is still considerable friction in this process that may not provide an effective ROI on the effort to keep it working properly. Friction negatively impacts user satisfaction and opens the door for competitive threats and/or disrupters — Medium should maybe do something about this before it’s too late….or not…

Evidence based innovation is a concept and that has been more recently brought back into the limelight because of the Lean movement. Most big ventures are broken up into milestones (aka hurdles) that are funded based on achieving a set of goals — evidence. The same process is equally applicable to all projects regardless of size or scope.

Viv is a great example of the application of exponential innovation causing potential huge disruption to the established order of the “5 Horesmen”. Voice and chat bots combined are the single biggest threat to Google and search based advertising. The potential impact is amplified as the user is disintermediated from the advertiser and ad medium by AI…