Obviousness comes from conforming to people’s existing mental models. Don’t waste time reinventing common UI patterns or paradigms unless they are at least 2x better
Good Design
Julie Zhuo
2.9K54
As a developer working with multiple designers, I see this a lot. They will waste a lot of time reinventing stuff that works fine in some kind of fear from doing a boring design or whatnot, but they just make it harder for themselves, for developers who have to implement it and for users who have to figure it out.