Go to the profile of Fidel Vazquez ツ
Fidel Vazquez ツ
Software engineer, fanboy, worldwide traveller

A few reasons to invest in UX

To invest in UX is actually good for long-term success. Here are some reasons why is a good idea.

It Fosters Loyalty

The experience your users have is vital to increasing the chance that they’ll come back to your site in the future and also, spread the word about your product or service.

It Increases Customer Satisfaction

UX is all about putting the needs of your customers first. And by taking a user-centric approach to your site, you’ll be able to understand exactly what it is your customers are looking for.

More Time Means More Money

The reason here’s quite simple: the more time a user spends on your site, the more likely they are to spend money on you. The more your UX meets your users’ goals, the more likely it is that they will make a buying decision.

You’ll Waste Less Resources

If you’re investing a lot of development time into creating a user experience that isn’t bringing in a positive ROI, you’re wasting valuable resources. By analyzing the UX of your site, you can create an experience that’s tailored to your users needs.

It’s not expensive, if you want

  • Assess the Talent You Already Have: it’s more than likely that you already have a good UI designer or a competent researcher in your team.
  • Chunk the Work: are you working on a mobile application? Focus first on the navigation. Once that’s done, go screen by screen. And so on.
  • Do Guerrilla Usability Testing: test your designs with friends and family.
  • Don’t Buy Expensive Design Tools: you can use pencil, pen and paper to design your wireframes, for example. Or you can use PowerPoint to formally document your design.
  • Hire Freelance Design Resources Online: You can hire designers and writers, and get design reviews through services such as fiverr, eLance, or freelancer.com.
  • Use Online Tools for Remote Usability Testing: If you are not comfortable doing guerrilla usability testing, you can always use online services to do the testing for you. One I have used with some success is Usertesting.com. Another option is Loop11, which will give you 1000 users per test.

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