Roles in the UX industry
UX design is a quite complex field. Actually, UX has become more of an umbrella term for a number of different fields, such as:
- User Research
- Information Architecture
Here I will give a quick description for these fields.
User research is every UX designer’s starting point for a project. Research teaches us about the users, their behavior, goals, motivations, and needs.
User research techniques: Interviews, Online surveys, Personas…
Content strategy refers to the planning, development, and management of content — written or in other media.
Design is not just what it looks like and feels like. Design is how it works. Design is where usability and aesthetic meet. Basic principles in UX design are Useful, Usable, Delightful. All of them are equally important.
The purpose of Information Architecture (IA) is to structure, label, and organize the content on a site so that users can find exactly what they need to perform the task they want and to reach their goal.
Information Architecture techniques: Card Sorting, Tree Testing…
A wireframe is a diagram of a digital product. The key points in a wireframe are navigation and structure. That’s why they shouldn’t have images or color.
When you have finished constructing your wireframes you will have a visual representation of how your site might look in accordance with the results of the user research you have already undertaken.
Tools: Pen and paper, Balsamiq, Omnigraffle…
A prototype is a draft version of your site or product that takes you as close as possible to a good representation of your website and its user interface before any coding has begun.
Tools: Invision, UXPin, Marvel…
To test a digital product is very important if we want to eliminate user difficulties and improve the product as much as possible.
Testing techniques: A/B testing, Remote User Testing, Usability Testing…
UX is a multi-disciplinar field. There are specialities for many different profiles, which range from the user research to the user testing going through interaction design, information architecture and many others. Nobody talks about full stack UX designers, but in case somebody wants to become a full stack designer, he should be familiar with all these disciplines.