A conceptual workshop lasts usually between a few hours to a day, but the deep work has only started and needs maturity and testing. It is first now that the real ideation and exploration phase begins with dedicated practitioners that are able to explore and share insight from several sources, building off of each other and their expertise. The deeper the exploration through design, development and testing with an intimate team of creatives, the greater the chances become for a unique product-market fit and incredible experience.
…easier to revert to biases. Those who ignore data will lose, either in the short term or long term. Those who use data to inform and act will win. Uber will likely win more, so will Amazon, Google, Facebook, Spotify, and Netflix.