The Next Great Platform is the One That We Already Have
Josh Elman
1.4K57

What do Pokemon and Uber have in common?

GeoIP location.

It’s time for all those consumer marketing mobile apps that advertisers have been salivating over since at least the days of WML (in the year 2000).

Groupon + FourSquare.

People are ready to accept that corporations know exactly where they are all the time. They want everyone to know. And they want to be acknowledged.

Bots with spam for where you are now. Where the advertisers know you will be in an hour from now.

People will beg for it.

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