Remind’s People Tab

Leveraging Teacher’s Existing Contacts for Growth

Ian Fike
Ian Fike
Nov 7, 2017 · Unlisted

On Remind’s growth team, we looked for high impact, low investment opportunities to expand Remind’s reach and bring the value to more teachers and students.

What is Remind?

Remind is a communication platform that brings teachers, parents, students closer together and improve student outcomes. It improves their ability to collaborate, communicate and stay in the loop.

Think: Slack for Education or the 21st century version of handouts, phone calls home and sticky notes on returned work all rolled into one.


The People Tab was an experiment to simplify how teachers interact with specific students and parents and leverage the school connections buried in teacher’s phonebooks.

In the minimum viable product, a teacher could:

Success Metrics


Baseline with Stake Holders

In a weekly growth team session, we came up with the idea of creating a unified list of members leveraging a teacher’s contact book. Because it was the first time we would show all the

Flows and New Components

After framing up the initial brief, we set out our initial assumptions to paper, asked our user’s their concerns about mixing personal and school contacts, then iterated accordingly.

Happy Path and Edge Cases

Through the creation of this tab, we realized we would need to update our pop-up modal component and the full screen takeover.

Pop-up Modal: As the smaller of two dismisable actions in the Remind design system, we wanted the action to feel as lightweight as possible but still give context. For this purpose, we decided to add an image representing the class to this modal component.

Full Screen Takeover: Prior to the People Tab, we had not added complex interactions to a full screen takeover. For this project, we created a custom list view with text CTA’s and used the full screen takeover component at its base to make sure the experience felt consistent.


Through rounds of user research, we gleaned that teacher’s believe in a sort of division of church and state between their work lives and their personal lives. With an aggressive growth lean and an understanding of these concerns, we designed the list view to gracefully push the phone book contacts out of view as a user’s Remind community grows!

Key Decisions

A there were a number of design decisions that contextualized the experience for teachers:

What I learned…

Shape Research with Data.

Use data to frame up how a users interact with your product. Use research to understand why. Use your brain to avoid assumptions.

Peek over the edges.

The fuller the picture, the better the results. Look for the corner cases, understand the parts of existing product it will impact and follow known conventions.

Everything is an experiment.

Approach every design problem with scrutiny. Believe in its validity as you design it, but set key metrics that will determine if a design is successful.

Impact — Big and small.

Changing a typeface may impact all of your users in small, tangible ways. Acquiring one new user gives them every benefit your product has to offer.

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