Embarking on a journey as a solo indie game developer can be both exciting and challenging. Here are some key steps and insights that can help you navigate this path successfully.
1. Embrace the Process
Embracing the process of game development is a fundamental concept for solo indie developers. It means accepting the fact that game creation is a marathon, not a sprint, and that it involves continuous learning, experimentation, and adaptation.
Eric Nevala, the founder of Wobbly Duck Studios, emphasizes this point, stating, “It’s the masterpiece of art that’s an expression of my identity. If it takes me 10 years to produce this game then so be it.” This perspective helps you remain patient and dedicated, knowing that it’s a marathon, not a sprint. It’s a reminder that the journey of creating a game is as important as the final product itself 1.
Moreover, being a solo developer comes with its own set of challenges and rewards. On one hand, it can be daunting as there’s no one to hold you accountable for completing your game, and without a core team, you may lose track of the hundreds of tasks that need doing. On the other hand, you get complete creative freedom and the satisfaction of overcoming this test of perseverance and will is incredibly fulfilling 1.
However, it’s also important to remember that game development is a process that involves various stages. From planning and scheduling to organizing and acting, each phase plays a crucial role in the development of a successful game. As Dusk Sharp suggests, becoming a planning savant is the first step to achieving success as a solo indie developer 1.
In conclusion, embracing the process means accepting the long journey of game development, acknowledging the challenges that come with it, and recognizing the value of each stage of the process. It’s a mindset that fosters patience, perseverance, and a sense of fulfillment, which are all key to creating a successful game as a solo indie developer.
2. Write Everything Down
Keeping a record of your game development process, also known as a Game Design Document (GDD), is an essential step for solo indie developers. The GDD should evolve with the project and be kept up-to-date. It’s a living document that records your progress, identifies patterns, informs your decisions, and communicates your vision to others 1.
Here’s a step-by-step guide on how to create a GDD:
Step 1: Start with One Concise Sentence
Before diving into the details, start by expressing your idea in a single, clear sentence. As your GDD grows, you can add more details and refine the concepts. This initial statement serves as a roadmap for your game, guiding your development process 3.
Step 2: Define the Gameplay
This is the most important section of the GDD. Describe what your gameplay will be like. Include information about the overall goals of the game and the specific objectives the player needs to achieve in the short term. This section will help you identify what skills your player needs to master in order to play your game 2.
Step 3: Use Visual Aids
Visual aids can help convey your ideas more clearly. You can use graphs, flow charts, concept art, or even turn your entire game design document into a mind map. These tools can help you keep your ideas structured as your GDD grows and accumulates details 1.
Step 4: Keep It Collaborative
Even though you’re working alone, it’s important to keep your GDD as open as possible and work to discover and solve issues together. This collaborative approach can lead to better solutions and a more cohesive final product 3.
Step 5: Plan Your Marketing & Funding
Think about how you plan to market your game and where the money to make the game is coming from. This could range from launching a Kickstarter campaign to landing a publishing deal or applying for government funding 2.
Step 6: Update Regularly
Your GDD should evolve together with your project. Choose a documentation tool that preserves a version history and update your GDD daily. This ensures that your document stays current and accurately represents your game’s development 1.
By following these steps, you can create a comprehensive and up-to-date Game Design Document that serves as a valuable resource throughout your game development process.
3. Promote Your Game Early
Promoting your game early is a crucial step in the game development process. It’s about building anticipation and excitement among potential players, which can drive sales and engagement. Moreover, early promotion allows you to gauge public reaction and adjust your game accordingly. This might involve tweaking the game’s design, fixing bugs, or updating content based on feedback 3.
To effectively promote your game, follow these steps:
1. Create a Website
Your website is your digital storefront. It’s where you can share information about your game, including its features, gameplay, and unique selling proposition. Make sure it’s visually appealing and easy to navigate. It should also contain links to download or purchase your game 3.
2. Leverage Social Media
Social media platforms like Twitter, Facebook, Instagram, and LinkedIn are great channels for promoting your game. Regularly posting updates, sharing behind-the-scenes content, and engaging with your audience can help build anticipation and excitement 3.
3. Utilize Video Content
Video content, especially trailers, can be highly effective for promoting your game. Platforms like YouTube offer a wide reach and allow you to showcase your game in action. Consider creating a variety of videos, such as gameplay walkthroughs, developer interviews, and behind-the-scenes footage 3.
4. Contact the Press
Reaching out to game journalists and bloggers can help you gain exposure. Before you contact anyone, assess what you hope to achieve and target the right websites. Be authentic and straightforward in your communication. Provide them with a link to your game and a brief description of what it’s about 3.
5. Use Alphafunding and Steam Greenlight
Alphafunding and Steam Greenlight are platforms where you can showcase your game to potential players and backers. With these services, fans can play your incomplete game and even contribute money to your game development. It’s a great way to get people excited about your upcoming release 3.
6. Get Endorsements and Testimonials
Endorsements and testimonials from high-profile websites, reviewers, and streamers are huge trust signals for your game. If well-known figures like Eurogamer and SuperButterBuns like your game, players are more likely to give it a try themselves 5.
By following these steps, you can effectively promote your game and increase its visibility to potential players.
4. Keep It Fun
Keeping it fun during the game development process is not only beneficial but also crucial for maintaining your motivation and productivity. As Daniel Doan states, “Even the best and most seasoned indie developers will fail miserably if their motivation is lacking” 2.
Here are some strategies to keep the fun alive:
Break Tasks into Smaller Parts
Instead of viewing the entire game development process as one large task, break it down into smaller, manageable tasks. For instance, instead of thinking about “creating an epic game,” break it down into creating game mechanics, art, music, or other parts of the creation process. Then, break those tasks down into even smaller tasks. This approach makes the project seem more achievable and less overwhelming 2.
Vary What You’re Working On
Varying what you’re working on can help you feel accomplished, which can boost your motivation. As long as you leave each section in a state in which you immediately know what needs to be done, you’ll be able to switch between tasks easily and continue making progress 2.
Take Days Off
Purposefully taking days off from the project can help maintain your motivation. Repetitive, boring tasks can quickly wear you down, but taking a day off allows you to refresh and return to the project with renewed energy. However, ensure you have the discipline to come back to the project, otherwise, your development time would be a complete waste 2.
Connect with the Community
Connecting with fellow developers through online communities or local meetups provides a valuable support network where experiences and advice can be shared. It gives you a chance to interact with others who are facing similar challenges and can offer encouragement and advice 5.
Practice Self-Care
Practicing self-care activities, such as exercise, meditation, and hobbies, can contribute to overall well-being and productivity. It’s important to take care of your physical and mental health, as they directly impact your ability to create and maintain a successful game 5.
In conclusion, keeping it fun during the game development process is about maintaining your motivation, managing your workload effectively, connecting with others, and practicing self-care. These strategies can help you stay engaged and focused, ultimately contributing to the success of your game.
5. Be Prepared to Fail
Being prepared to fail as a solo indie developer is a critical mindset to adopt. Failure is a common occurrence in game development, and it’s important to accept it as a normal part of the process. Here are a few reasons why failing is not only acceptable but often necessary:
1. Learning Opportunity
Each failure presents a unique opportunity to learn something new. It could be about a particular technology, a game design principle, or even a simple coding error. By understanding what went wrong and why, you can avoid making the same mistake again in the future. This is a fundamental part of the iterative nature of game development 2.
2. Feedback Mechanism
Failures can serve as a feedback mechanism. They can highlight areas of your game that aren’t working as expected or aligning with player expectations. This feedback can then be used to refine and improve your game, ultimately leading to a better final product 2.
3. Resilience Building
Failures can also build resilience. The ability to face and overcome failure is a valuable skill that can be applied beyond game development. It can help you handle setbacks in any area of life, whether personal or professional 2.
4. Experimentation
Failures are opportunities for experimentation. They can push you to try new things, explore different ideas, and innovate. This is particularly important in game development, where innovation is key to standing out in a crowded marketplace 2.
In conclusion, being prepared to fail as a solo indie developer is not about expecting failure but rather about seeing it as a valuable part of the development process. It’s about learning from failures, using them as feedback, building resilience, and driving innovation.
6. Adapt and Improve
Adaptability is a key trait for a successful solo indie developer. It means being open to feedback and willing to make changes to your game based on that feedback. This doesn’t mean ignoring the challenges and frustrations that come with game development. Instead, it means finding joy in the process itself, appreciating the creativity, problem-solving, and collaboration involved in creating a game.
One of the most important aspects of adaptability is the ability to learn from failure. According to Night Quest Games, “The first way to fail at indie game development is to treat it like a hobby. Hobbies are optional and fueled by your will to do something you like. So, when things get tough, the motivation to continue the hobby disappears, and so does the game and the chance of success.” This implies that treating game development as a business can help you stay committed, even when things get tough 5.
Another strategy for adaptability is to release games faster. According to Game Developer, “In a future blog I will be writing about the ‘Stair Step’ approach and how you can release games faster so that they are the right scope and compound into a better probability that you will have success.” This approach suggests that releasing games frequently can help you gather feedback sooner, allowing you to iterate and improve your game more quickly 1.
Lastly, adding limited time holiday elements to your game can also be a good way to adapt. For example, hiding pumpkins in your game for Halloween, making a snow level for Christmas, and adding fireworks for the summer. These limited time modes can attract attention from stores and encourage players who wish-listed your game to buy it 1.
In conclusion, adaptability is about being flexible, learning from failure, releasing games faster, and incorporating special elements for certain seasons. These strategies can help you create a game that resonates with players and stands out in the crowded indie game market.
