Filipe Bernardes

…eed same. What they don’t need is deep experience using the platforms/products/services themselves. They need a smart team behind them who can be tactical while the strategist stays at the top of the rain forest — canopy level — and functions strategically. Because in order for a strategist to be more strategic, she needs to be less tactical. A lot less.

… are not totally screwed, it just means you may not get the best of people and it will take longer. It’s tough to attract talent when you cannot pay them a decent cash salary. Yes, equity is good but who wants to work for free? Living in London and other startup havens is expensive.

…erates 100 times more revenue than you do, has 70% repeat customers and zero followers on Facebook. It probably has a higher survival rate too because the business owners are focused on sales rather than presenting in front of a bored audience in startup capitals.