Filipe Peixoto
Jul 21, 2017 · 1 min read

If Harry Potter had not been published already this world of internet literature, specially young adult fiction, would be totally different and maybe not even exist in a comparable way, so the premise that Harry Potter would have little impact in today’s world only holds because it already had such a huge impact (so, while assuming such impact as a premisse). Anyway, making bigger and cross-media franchises is the way for future world-wide successes (the Japanese have been doing that for more than half a century already), but I don’t think that there have been less or smaller successes because the audience’s attention span is shorter: for one, comparing recent successes with Harry Potter is unfair, because it is not only the most successful recent book, but the most successful book in history (since the Qu’ran or Mao’s Red Book); secondly, books nowadays are actually longer than in the 50s and 60s in general (take ‘Lord of the Rings’ as an example: they had to publish three volumes because no one would read it as a single volume).

    Filipe Peixoto

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    Mestre em Sociologia pelo IESP, graduado em Ciências Sociais pela UFRJ.