Filipe Gonçalves

…rall product development process. There are still many designers in many companies that struggle to use design as a tool to drive definition, understanding and technical conversations and decisions. Although it’s hard to see because it’s hard to quantify, an up front time investment in design can…

The ‘Double Diamond’ process maps the divergent and convergent stages of a design process. Created by The British Design Council, it describes modes of thinking that designers use. The Council’s origin is Industrial Design — which is about creating tangible objects. As such, the model seems like a linear process. It describes significant up-front design, before going on to produce a final solution. Working this way means that solutions are generally perfected before public release. That’s because it’s expensive to change a physical product after it has shipped. Another effect is that a lot of time passes before knowing it’s efficacy in a real market.

… still believe that writing simple & clear can be one thing, and writing a perfect novel the other. You can be a good writer, without being good in writing. (if you know what I mean)