I tell my team that when the discussion becomes “should we ship this mediocre thing, or should we spend additional time that we don’t have to make it better?” the battle has already been lost. The thing we failed to do weeks or months ago was cutting aggressively enough. Either this thing matters, in which case make it great — don’t make it mediocre. Or it doesn’t, in which case, don’t work on it in the first place.

Because of this dynamic, Paul argues that UX doesn’t fundamentally understand and respect the other roles in a typical organization, nor is it challenged to do so. There’s no regular interchange with other departments like sales and customer service that speak with customers and users regularly.

…ers and iterate from there.

Behold, the emergence (and rising relevance) of the Product Designer.

Ideally, a ‘good’ Product Designer should know a bit of animation, prototyping, coding, research, visual and interaction design. They are there to help you identify, investigate, and validate the problem. Once that’s established, they ultimately craft, design, test and ship a solution.

As more companies realize these advantages of having a skilled Product Designer on their team, eve…