That’s almost sad! I do fear it stems from the fact that Facebook Ads have seem tremendous usage growth and many have tried them, only to hit a snag when their generic targeting didn’t translate into sales/conversions. Or if they tested it for 2 weeks and abandoned the idea after not having sales through the roof. But all PPC (except LinkedIn, which is horrendous) can be uber effective if you know what you’re doing — or let someone who does handle it.