Sep 7, 2018 · 1 min read
Glad to hear Ruchi!
The persona is based on the ING’s tone of voice and branding guidelines.
We already had a voice assistant in the ING app called Inga so the gender decision was made already, we just gave Inga a face ;)
Glad to hear Ruchi!
The persona is based on the ING’s tone of voice and branding guidelines.
We already had a voice assistant in the ING app called Inga so the gender decision was made already, we just gave Inga a face ;)
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