Have you been trying to sell your quality product/service and no one seems to be paying attention to you? Let me tell you what I found out…
You see, in the business world of today, people run away from those who always have something to sell and they run to those who have got an experience to offer.
A person comes with powerful stuff to sell and people just look away. But another person comes with the same thing and tells a story around the problem it solves or the pain it ends and people begin to fall over for it!
That’s the reality in the business world. Stories rule!
So, what about your product/service? What experience does it give? What problems does it solve? What pain does it end? What pleasure does it give? What are the confusions/ignorance around the use of it?
Looking into all of these, you can begin to change the mode of communicating your value to your target audience and see the magic happens.
No one wants to be sold to. Everyone wants to be given an experience.
Until you learn to start helping your prospects to salivate and lust after your value, you can’t get their heart nor their cash.
This is the art of branding. You need to brand yourself up in a manner that communicates and resonates with your audience.
Do you need help with this in your business? Visit Clarylife Global.
I am Simeon Taiwo, a clarity coach, an educationist and a brand strategist. You can always reach out to me for your branding needs.