Top 3 Things Start-ups Can Learn From Justin Bieber

1. Master Your Craft

Justin Bieber is a master at his craft. He learnt how to sing and play multiple musical instruments from a young age. Now he has been learning to act and dance — skills that have helped him with his performances. He has been putting in the hours over the years as well — remember the 10,000 hours rule?!

What can we learn from this? We need to master what is essential to the smooth running of our start-up. We should have a handle on what is essential to us. Identify what you need and check if you have those skills already. You can acquire those skills if you don’t have them already — read, network, attend seminars. Most of the learning is done by experimenting anyway on the job. Focus on mastering the essentials, but then look at expanding your skill set with secondary skill sets that can complement your start-ups.

Personally I have been focusing on mastering marketing for my ‘Tinder for Stocks’ start-up FinanceSwipe — (click here to view on app store) and reading books on the process of how to create an apple iPhone app from start to finish. If I have more time I want to start looking at learning some coding. I believe I can hire coders at the moment if I need anything developed, although I acknowledge there are benefits to knowing some basic code.

2. Experiment

Try new things! Justin Bieber experimented by making a completely different genre of music with Scrillex and Diplo (Jack U). A banger called ‘Where Are U Now.’ Justin soon began to realise the world DEMANDED what he had created, off what was originally a one off song. The result? He made a completely new album based on the sound of that song. He hired Scrillex to make most of his album and has got the whole world hooked on his new songs. He is breaking personal and world records. All because he tried something new and experimented!

Experiment. Collect Data. Make changes based on that data.

In the start-up world we should always be experimenting with new features. The easiest way to test your start-up idea without spending money is validating it. There are many articles on how to ‘validate’ your startup on a budget. I won’t go into it now.

Personally I created an app that went against this ‘validate’ advice. I had a strong belief in my idea and product. I went straight in and made my start-up FinanceSwipe. That felt like validation to my idea right there.

If it fails I have come up with Idea A, B, C and I will be doing a lot of experimenting on a low budget to see what the consumers demand on those back-up ideas. Besides I just made my first app, I will have a lot more knowledge the second time round.

3. Mistakes happen, move on

That brings me to my next point. Mistakes happen. Justin Bieber went off the rails before his record breaking new album ‘Purpose.’ We all make mistakes. In the start-up world only 1 in 10 start-ups work out. Most of the stuff that takes place in start-ups cannot be prepared for no matter how much we learn. We are going to or already have made a lot of mistakes. Take a break like Justin if you need it, but don’t give up. We shouldn’t take the ‘mistakes’ too personal, take the experience and move on.

Justin had a manager, money, connections and a fan base (even if somewhat diminished) he could fall back on. Don’t bet the house on your first idea. Make sure you have enough fire power for Plan B, C, D, because in the start-up world you are most likely going to need it.