Designing for money alone is meaningless and boring. What designers want is to make a positive impact on the human experience, but to achieve that, they need a purpose they can really get behind. — What is purpose? Humans are funny creatures. We have developed in such a strange and complex way, all in the name of survival, yet with the tools we learned to survive, we began to develop a range of experiential sensations. One of these tools, storytelling, enabled us to make sense of what it…