There is increasing evidence that air pollution caused by polluting gases emitted by the circulation of some vehicles or by the operation of some industrial facilities has direct negative consequences on health.

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Industrial zone. (Image: Amazings / NCYT)

Two recent investigations provide additional evidence of this.

Given that babies’ lungs are especially vulnerable because they are growing and developing, scientists set out to see if there are long-term negative effects for babies who are exposed to air pollution as they grow.

Qi Zhao’s team, from the Leibniz Research Institute for Environmental Medicine in the German city of Düsseldorf, analyzed data collected in a follow-up of 915 children living in two areas of Germany: Munich and Wesel. The children were tested to measure their breathing at the age of 6, 10, or 15. The tests recorded how much air…


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© hotelinking

We all buy from people who generate trust, empathy and let’s say so … good vibes. Either in person or online, trust is a key factor in the purchase decision.

The perception of trust on the basis of any business relationship.

How to achieve this in a digital environment? Selling or promoting yourself online represents an important challenge, especially when you want the experience of your users to have a human and close touch, right?

So … how to win the trust of thousands of people who don’t know me, have never seen me and maybe haven’t even heard of…


One of the aspects to be measured when facing change in the workplace is that there is good communication between employees.

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Undoubtedly, one of the main jobs that every company must face is to retain its talent, so that it continues to grow alongside the company ; However, there are times when this is not possible, no matter how better the work environment or the benefits provided, since many times people have other interests and goals that go beyond the job they currently have. The departure of a collaborator implies changes for himself and for those who lived with him, so it is very important that people are prepared and know how to face change.

However, how can we cope with…


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The communication channels that existed between brands and customers have changed considerably in recent years, especially in the face of technologies such as the internet and digitalization . In this same line of thinking, spaces such as social networks have acquired great relevance, as is the case of instant messaging systems such as “whats”, as it is popularly known and where different strategies have been carried out as part of WhatsApp Marketing . But what are the benefits it has? In the following lines we will talk about it.

One of the main benefits of WhatsApp Marketing is that it…


The infinity of contents related to marketing generates the false sensation that it is a science. There are no good recipes, only good ingredients.

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Adobe Stock Photo Rights

People ask themselves many times: “what is marketing really for? Am I not doing things right if I do not get sales the first time? “Hence the first false perception . Typically things do not work the first time and I’m not talking about “trial and error” now.

Marketing is not a science

Did you know that according to studies can pass up to 60 points of contact between the first appearance of a brand, product, company or person until the final decision of purchase by the consumer?

Having this clear you have to see marketing as something dynamic, chaotic and sometimes even unpredictable


One of the issues in which there is a benefit to having a good customer service is in the engagement that can be generated.

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Retail customer service

The success or failure of a brand depends on different factors and not only on the product it offers. From the promotion of the firm to the after-sales service are fundamental to define step by step the positive development and positioning of a particular company. Among the great variety of aspects that influence this is customer service . How does it help a brand? Precisely about this we will talk in the following lines, in which we will address some of the main issues in this regard.

Before entering fully into the subject, it is necessary to understand that customer…


It is expected that by 2019, 72.4 percent of the world’s online population will have access to social networks.

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The female sex is more interested in generic visual platforms such as Snapchat and Instagram, with a percentage of 61 and 52 percent respectively.

For decades, social networks have become an important space for Internet users. E-mail and platforms such as MySpace monopolized users’ time until Facebook arrived, which for almost a decade has led the number of users worldwide.

It is expected that by 2019, 72.4 percent of the world’s online population will be able to access social networks , which would represent an increase of 69.6 percent when compared to the numbers registered during 2016.

Since then, until now, the data on them has increased and they are an excellent guide for all those who are directly related to strategies of that…


90 percent of weekly users use the platform to make purchasing decisions.

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Do you know the optimal sizes to work with Pinterest?

Achieving success with social networks not only depends on having a good strategy, it also plays a very important role to know how to develop the content for these platforms in the right way, after all, the different social networks have particular characteristics to the that brands and users must adapt to manage their presence well. Particularly this time we will talk about Pinterest, a social network that can be very effective for brands since, as highlighted by Hootsuite, up to 59 percent of Millennial consumers arrive here has discovered products while 90 percent of weekly users use the platform…


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© techwyse

No one can always stay the same in terms of image projection, even if the image of a brand’s promotion and other elements such as its brand identity are consolidated, there are always aspects that can be adopted from the trends to enhance the products periodically.

It is important to learn to follow trends in the right way, to think. The trends represent an important element to which attention should be paid, understand them and know how to adapt them to the creative projects that are developed.

The following five elements are important when making the decision to follow the…


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Image: Pixabay

Surely, for some time now you will also have seen a spectacular increase in the supply of “scientific” toys, also known as STEM toys (Science, Technology, Engineering and Mathematics) that are available in any store of the sector. For example, the entry “stem toys” on amazon.com returns more than 8,000 results (as of January 2019).

The publicity of these toys often suggests that they have a clear educational character so that children can learn about Science and Technology without giving up the fun. …

Ahad Firdosi

Tech, Marketing, Science, Business, Creativity, Health, Entertainment, Design etc. https://firdosi.com/

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