Become a member
Sign in
Get started
Michael Dale
Follow
Harnessing the power of simplicity to help authentic brands become market leaders.
2 Following
2 Followers
Profile
Latest
Michael Dale
Oct 19, 2015
· 2 min read
Why brands with a purpose do better
Many start-ups launch with a clear sense of purpose. They have identified a need, for which they have provided an answer.
Michael Dale
Oct 19, 2015
· 2 min read
How to uncover your brand purpose
Defining and applying a purpose can have the most profound effect on a business. Following on from our article ‘Why brands with a purpose do better’ — here’s a few tips…
1
Michael Dale
Oct 9, 2015
· 2 min read
Increase your brand visibility
In any crowded marketplace, the most effective way of increasing brand visibility is to simplify. As brand gurus Al Ries and Laura Ries so succinctly put it, “a brand…
Michael Dale
Oct 9, 2015
· 4 min read
Four simple steps to a great brand name
Nothing is more instant in shaping the perception of a brand than a name. Great brand names can appear in a momentary flash of inspiration or can be the product of…