FirstborninNoted: By FirstbornANA Interview with S&P GlobalHow do you take a 150-year-old company that is comprised of fractious division brand names and cultures and transform it into a unified…Jul 18, 2018Jul 18, 2018
FirstborninNoted: By FirstbornFinding Unconventional Uses for Accessible ToolsOver the last six months, interest in branded augmented reality (AR) experiences has exploded. Everyone wants in, but with webAR not yet…May 22, 20181May 22, 20181
FirstborninNoted: By FirstbornHow to Fail in DigitalOver the past few years, companies have gotten increasingly better at wasting their time and money in digital. The formula goes something…May 1, 2018May 1, 2018
FirstborninNoted: By FirstbornUX is driving a driverless future for automakersTwo major disruptions are driving automotive right now: automated driving tech (AD) and ride sharing services — both of which came from…May 1, 2018May 1, 2018
FirstborninNoted: By FirstbornWhy Your Brand Doesn’t Need Anyone To #Participate In AnythingOver the past few years, a disturbing new trend has emerged in the digital creative world–brands trying to get into “relationships” with…May 1, 2018May 1, 2018
FirstborninNoted: By FirstbornDoes Alexa run counter to the Amazon brand?There’s no secret Alexa is taking over. Cars, TVs, even refrigerators are ready to take your auditory orders. If it’s got power and Wi-Fi…May 1, 2018May 1, 2018
FirstborninNoted: By FirstbornHow To Save Under ArmourPerformance brands are funny. We see them all around us — the Nikes and Gatorades of the world — and absorb their messaging, the messaging…May 1, 20181May 1, 20181