Here’s What You Might Be Doing Wrong if You Are Frustrated with AdWords

FirstClick Digital
Jul 20, 2017 · 2 min read

Pay per click is amazing because of the targeted traffic you’ll generate and the reasonable returns on investment you’ll gain. Well, this is only true if you are doing it right. Properly managing an AdWords campaign is not an easy feat to accomplish, but it can be done when you know the mistakes to avoid:

· Not using the keyword matches you should be using

AdWords lets advertisers add keywords to a campaign in one of three categories: exact match, phrase match, and broad match keywords. You must understand how each of these categories of keywords works and learn to use them effectively to achieve results.

· Not grouping keywords as you should

AdWords allows advertisers create campaign ad groups, letting them manage different kinds of campaigns separately. Within each campaign, keywords and ads can be broken down into ad groups. For some reason, many people fail to use this extremely useful feature and simply lump all they have together under a single ad copy.

· Not using ad extensions and writing ads properly

Having ad extensions and optimising them is a sure way to enhance your ad. You will find it easier to write better ad copy and make adjustments to your settings in order to get the best ROI. Ad extensions let you use site links, location, and call extensions to improve your ad.

· Not using negative keywords

This is one of the biggest mistakes many advertisers make, but of course, only because they are not using the Best AdWords Management Company in UK. This is not to say one cannot run a successful AdWords campaign without an expert, but really, negative keywords should be in every advertiser’s plan. Negative keywords are golden because they let you exclude keywords that are a bad match for your service or product, helping you cut down costs and raise revenue.

· Not bidding on your brand name

You might think it is not necessary to bid on your own brand since you will rank for it anyway, but what if the competition bids on it instead? Bidding on your own brand name will help you see higher conversions as those searching for your company are more likely to convert. In some cases, you might want to make the highest bids for your own brand.

· Not testing the best ad position for your ad

The optimal position for your ad depends on the aim you hope to achieve. If you are looking for the best possible results, leave your ad between the 3rd and 5th position, but if you’re all for improving branding, then you should be looking at the top two ad positions.

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FirstClick Digital
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