Digital marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital marking, also called online marketing, is the promotion of brand to connect with potential customers using the internet and other forms of digital.
Types of digital marketing:
- Content marketing:
Content marketing involves creating and distributing content-text, Pictures, multimedia- that adds value for your audience, instead of just broadcasting an advertising message.
2. Search Engine marketing:
Search engine marketing is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services and other relevant words and phrases.
3. Display Advertising:
Display advertising, also know as banners, is a lot like the traditional print ads you’d get in magazines, except that they are online, and you can target specific publications that you know your audience reads.
4.Mobile Marketing:
Mobile marketing is almost as broad as digital marketing itself and will overlap with a lot of the other types.
5.Social Media Marketing:
Compared to other channels like Tv, Print and even online display advertising, Social media adds a whole new dimension of engagement and interaction.
6. Email Marketing:
Email may seem old school in a world where everyone is intent messaging or snapchatting, but email marketing is still one of the most effective digital marketing tools.
Q: How digital marketing helps to grow?
- Wider Reach and Geographical expansion:
Expansion your business to a new geographical location using traditional marketing strategies is a tiresome and time-consuming task.
2. Building a Brand Name:
If a business is able to deliver what they promise to their targeted audiences, it plays a very important role in building a brand reputation.
3. Cost-effective:
Small and Medium businesses don't have huge capitals to spend on different Channels of Marketing. TV ads are very expensive, and so are the changes of billboards and print ads.
4. Better revenues:
An effective digital marketing plan results in high conversion rates, which eventually helps the business to earn higher revenues.
5. Improved Roi:
As mentioned about, effective Digital marketing Plans will help in enhancing a company's brand value and revenues. Similarly, it also helps in generating an improved ROI as compared to traditional marketing.
6. Let’s you go global:
Business with a clear and well-planned digital marketing strategy have access to reaching out to millions of smartphone and tablet users. Anyone who uses the internet in any form is a potential customer for your business. According to available Statistics, almost 75% of Google chrome users now have access to the internet on mobile devices.
Advantages And Disadvantages:
Advantages of digital marketing.
- More Engaging
- Cost Effective
- Wider Reach
- Easy Targeting
- Flexibility and Measurement.
Disadvantages of Digital Marketing:
- High Competition.
- Dependability on technology.
- Time Consuming.
- Security and Privacy Issues.
Importance:
- Low Cost
- Huge return on investment.
- Easy to measurement.
- Brand Development
- Easy to Share.
- Precise targeting.
- Global.
- Easy to Adjust
