Fjuri Launches to Help Fortune 500 Brands Unlock Performance Marketing
By Thom Gruhler, Founder and CEO, Fjuri
Today customer experience is the new brand and winning requires data — the more the better. And yet identifying the right data to model, predict, and improve CX is one of the toughest challenges facing CMOs and marketers today.
Today my partner Paulo Resende and I are excited to announce the launch of Fjuri, a unique marketing and digital strategy firm focused on helping Fortune 500 companies leverage data intelligence, predictive analytics and the latest technology to enhance marketing strategy and execution.
Data can be a strategic weapon for marketing decisions when used well. In fact, companies that leverage predictive analytics and marketing automation effectively outperform other brands. Despite this, far too many brands today are marketing by the old rules.
At Fjuri, we think the old consultancy model is the wrong fit for today’s marketing challenges. Our approach focuses on being shoulder-to-shoulder with CMOs and marketing team on the ground to create tangible change and clear results.
Fjuri works with major brands across categories — leveraging the latest marketing cloud and automation platforms. One of our strategic partners at launch is Versium, a leading predictive analytics solution that allows sales and marketing professionals to quickly build customized predictive models. Versium Predict is fully integrated into Microsoft Dynamics 365 for Sales. A number of our clients at Fjuri also work with Adobe’s Marketing Cloud, Eloqua, Hubspot, Marketo, Salesforce, among other marketing automation platforms.
Every brand today has a different set of challenges, protocols, and key metrics they need to achieve. Our mission at Fjuri is to work with customers to tap into the right data to effectively achieve their goals across channels — from CRM and customer acquisition to their broader marketing and sales strategy.
We’re excited to partner with our clients to solve some of today’s toughest marketing challenges — by asking the right questions to tap into the right data. If you’re interested in hearing more about how Fjuri can help your brand, we’d love to chat! Contact us today at hello@fjurigroup.com.
