Frederic KalinkeWhy Great Online Businesses are like your Favourite Restaurant (and why Google really cares)Everybody has their favourite place to eat. It might be that cafe on the corner that offers one thing but cooks it to perfection. Or that…May 24, 2018May 24, 2018
Frederic KalinkeJose Mourinho in a boat? Fishing, Football and Google Adwords.I love to teach using analogies. I do this because they make unfamiliar concepts familiar. They are also memorable. It’s no surprise that…May 23, 2018May 23, 2018
Frederic KalinkeKeep it relevant with Google: How to organise your information to make it universally accessible…This month I returned to the University of London to deliver my Understanding Google course. However this time my course was significantly…May 22, 2018May 22, 2018
Frederic KalinkeHey there graduates … this is how you land your dream jobOne of the most common questions I get asked when speaking to university students is: how can I land my dream job? Tech firms like Google…May 17, 2018May 17, 2018