Two University of Florida graduates’ journeys merge in San Francisco to launch agricultural breakthrough

Dr. Fatma Kaplan
Nov 2 · 5 min read

How a marketing advisor helped transform our company!

“I became a scientist and researcher because it was my passion — why would I ever need marketing?”

I would soon realize that the best ideas don’t always win, but the best marketing does. The realization hit me hard when attending a marketing panel shortly after I started the IndieBio accelerator in San Francisco. Before 2017, my technology development training at the University…

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