Mad crazy posting power

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Paraphrasing our leader

A Post Planner brand refresh

We’re shooting for two things with this refresh:

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Material design

Consistency begins with a common framework. We are looking at Material Design. It is current and modern, responsive to mobile but doesn’t neglect the desktop experience. Principles of material design that may inform a brand refresh are:

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Material primary color wheel
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What this means for Post Planner

There is a balance between science and magic, between elegance and boldness. Mad scientists with good manners. Messaging that is casual but energetic: whiteboard formulas and napkin sketches of an Einstein or Tesla, or ideas tossed off in the heat of innovation. Simply spoken, simply drawn, effortless.

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revision to existing logoform
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Duotone sketches with purple line and green washes
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Watercolor wash for app facsimiles
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Where we’re going

Clean, modern, elegant sites with distinct personality. Who doesn’t like that? Mailchimp, Intercom, Dropbox; these brands have nailed it down. Ample white space to breathe, hand-drawn elements for a human touch, and bold color for accent. Pare the copy down to essentials; fill the screen with one focus at a time.

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Minimal, spacious white sites
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Bold, full-screen color sites

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