Flappy Bird® Is Ready to Soar — A Look Ahead
After disappearing from mobile screens and app stores around the world over 10 years ago, the legendary Flappy Bird has officially returned to mobile.
What began as a simple and addictive mobile game has evolved into a cultural phenomenon whose influence is still felt to this day. Now, thanks to the Flappy Bird Foundation and our subsidiary Flappy Bird Publishing, we are entering a new era.
Last year, the Flappy Bird Foundation acquired the official rights to the iconic Flappy Bird intellectual property with one goal in mind, reintroducing the game to millions of players around the world. Shortly thereafter, Flappy Bird stepped back on stage with a Telegram beta mini-app. With more than 1,000,000 players joining the beta release through organic demand alone, Flappy Bird’s comeback has already proven to be a massive success.
Following this momentum, Flappy Bird Publishing, our Web2 game publishing licensor, officially launched Flappy Bird as a curated game on the new Epic Games Mobile Store for Android, solidifying our commitment to providing accessible and high-quality gameplay to millions of players around the world.
These early steps mark the beginning of a much bigger vision. It’s a vision that blends the timeless charm and nostalgia of Flappy Bird with a future-forward approach to gaming, entertainment and digital culture.
A Look Ahead
We have been hard at work laying the groundwork for an ambitious relaunch:
✅ Flappy Bird IP acquired
✅ Telegram beta game successfully completed
✅ Flappy Bird Web2 game Launched via Epic Games Store for Android
We are just getting started. The journey ahead is full of major milestones and exciting expansions.
- Flappy Bird will take flight in Web3 with competitive gameplay — We will introduce new ways to play, compete and earn rewards. More information on our truly impressive new and first Web3 game will be shared in the coming weeks.
- Flappy Bird to expand gaming reach across App Stores and Desktops — Flappy Bird will further expand to more mobile and desktop platforms giving players more ways to engage than ever before. All Flappy Bird Publishing titles will be traditional games for fans who prefer the Web2 experience.
- Flappy Bird Web3 IP — Bringing the brand on-chain.
- Flappy Bird to extend brand’s presence into entertainment, merch and media through licensing deals — From official merchandise drops to creative partnerships with well-known brands and media, the Flappy Bird universe will expand in ways that celebrate its pop culture legacy and give fans new ways to rep the bird.
This look ahead represents our vision to turn Flappy Bird into something much bigger than a mobile game. We are building a global culture and gaming universe. Every flap brings us closer to that future.
What is Web3 and Why Does It Matter?
Web3 is a term used to describe the next evolution of the internet, one that is decentralized, user-owned and powered by blockchain technology. Web3 provides users control of their own data, identity and even their digital assets instead of relying on centralized platforms.
In traditional gaming ecosystems, players buy items and skins but don’t own them. They are licensed and locked into specific platforms. Also, in-game economies are controlled by game publishers and corporations, and the players typically cannot sell accounts or in-game items they have earned.
Web3 changes the game by allowing true digital ownership, open economies and new player monetization models. Web3 goes even further than this. On top of digital ownership and open economies, blockchain technology opens many new doors such as:
- Interoperability and Composability — Shared standards that can allow for things like in-game items and even avatars to work across multiple games.
- Community Governance — Players can co-own and shape the game’s future.
- Transparency and Anti-Cheating — Blockchain provides a verifiable ledger of actions such as transactions, scores and more. Blockchain tech also helps reduce cheating, botting, or exploits by openly anchoring game logic/data on the blockchain.
- Provable Rarity and Scarcity — In-game items and avatars can have fixed quantities, time-based issuance or can even be burned/upgraded with transparent proof boosting collectability of owned assets.
Web3 IP — Bring Intellectual Property of Flappy Bird to the blockchain.
Web3 Intellectual Property
Traditionally, IP is locked up by corporations. IP is also very difficult to license and monetize, has no global open market, has high legal friction and costs to engage, and royalties are not shared with the community of users and supporters, since corporations wholly own the IP.
Web3 Intellectual Property addresses all of the issues above and even creates ways for consumers and fans to license and utilize parts of the IP itself. Transparent on-chain records, automated smart contracts for licensing and revenue splits, 24/7 liquid markets for trading, staking or collateralizing IP, and individual ownership rights are all possible with the power of Web3 IP.
Powered by Community
At the heart of Flappy Bird’s return is one simple truth: this brand belongs to the community.
We are building this next chapter with you, not just for you.
Surveys through our Telegram Flappy Bird community yielded a number of fascinating and exciting results. Overwhelmingly, you told us you want Flappy Bird to be a global household name and brand, not just a mobile game. Most of you want to see new characters, a story narrative, personalized avatars and licensed merchandise. Taking a deeper dive into the community’s desire to build Digital Culture around the Flappy Bird brand, many of you want to take the plunge forward owning branded digital collectibles.
We also acknowledge that there are many Flappy Bird fans new and OG that just want to flap on without engaging in Web3. We hear you. If you prefer not to engage with Web3 features, Flappy Bird Publishing, the foundation’s licensee and Web2 gaming publisher, will always provide you with traditional Web2 games and experiences. Flappy Bird Publishing’s first release was Flappy Bird on the Epic Games Store for Android, and we will expand from there to other mobile app stores and desktop platforms.
At the same time, Flappy Bird Foundation will continue its mandate to explore and innovate in the world of Web3 IP and gaming. Our ultimate vision is to build an ecosystem housing the best parts of the traditional gaming space, IP licensing and all the benefits of Web3 to create a global Flappy Bird brand for the community of fans and players. Whether you are an OG Flappy pro or just flapping for the first time, you will be part of something bigger. We plan to continue to create real ways for the community to contribute, collaborate and shape the future of the Flappy Bird universe.
As we expand to new platforms and launch new features, our commitment to the community will always remain front and center: you flap, we listen.
The Journey Ahead
Our mission is simple: create joy, spark nostalgia and build something fresh with one of the most beloved gaming brands of all time.
We will be doing it by listening to the players, staying true to what made Flappy Bird iconic and introducing new features and expansions to the universe that level up the experience without losing that pixel-perfect charm.
The sky’s the limit and Flappy Bird is just getting off the ground.
Stay tuned for updates as we continue to roll out new features, launch new platforms and bring Flappy Bird to even more fans around the world.
