Brand Recognition with Emotional Connection

Jacksmooths
3 min readJan 23, 2023

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Due to the increased importance of environmental consciousness many companies have since shifted toward using more sustainable materials in their product packaging as this trend emerges in a variety of different fashions. From biodegradable packaging to materials made entirely from recycled goods as the technology used to create sustainable packaging is now so advanced. In terms of appearance, items made from recycled goods are virtually identical to those that aren’t and the products are able to maintain their same great look without creating undo harm to the environment to utilise the materials made. From recycled goods, many companies are now ensuring that their product packaging can be recycled itself as there has been a recent shift toward plastic packaging because it is recyclable indicated by the resin identification code. The health packaging Brisbane itself has a small fact may seem insignificant to some but more consumers become aware of the effects their shopping habits can have on the environment at large as this trend will continue to grow in importance.

Trust is a major factor in many consumers’ purchasing decisions as the consumer must feel that they can put their faith in the products and the company as a whole as such the transparent health packaging Brisbane has become increasingly popular. The influence of transparent product packaging is often quite subtle and works on a mainly subconscious level and the ability of consumers to view a product in its entirety prior to buying. These helps instill a bit more faith in the product itself as the transparent product packaging leaves little to the imagination and consumers are less likely to feel tricked by the company. Utilising the clear box of health packaging enables the company and the consumer to form a stronger bond with each other and one that’s built on trust and transparency. When a consumer feels they can trust a brand, they are more likely to put their faith in their products and become loyal customers which are always on the lookout for something new and exciting that will set them apart from the competition and oftentimes colour is the perfect addition.

Colour and whimsy have always been popular product for health packaging Brisbane trends but have become even more thanks in part to advancements in graphic design technologies as new technologies allow companies to design their product packaging. With stunning designs and vibrant colours all without ever sacrificing efficiency and integrity and the methods such as embossing, die cutting and silk-screen printing offer far more variation. The design can be completed much quicker than outdated technologies as more the consumer relates to the purchase it or recommend it to others and people can find a connection with packaging. The different ways such as comfort, consistency and even the shape of the box with colours draw in the customer match with feelings such as happy colour improves brand recognition. Good health packaging product doesn’t have to be expensive and a great product packaging is about creating a lasting impression on the shelf and in the minds of the customers and the returning customer spend more than first time while investing time into thoughtful packaging is well worth the effort.

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